Market Size of brazil chocolate Industry
| Icons | Lable | Value |
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Study Period | 2018 - 2030 |
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Market Size (2024) | USD 4.04 Billion |
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Market Size (2030) | USD 5.23 Billion |
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Largest Share by Distribution Channel | Supermarket/Hypermarket |
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CAGR (2024 - 2030) | 4.38 % |
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Fastest Growing by Distribution Channel | Online Retail Store |
Major Players |
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*Disclaimer: Major Players sorted in no particular order |
Brazil Chocolate Market Analysis
The Brazil Chocolate Market size is estimated at 4.04 billion USD in 2024, and is expected to reach 5.23 billion USD by 2030, growing at a CAGR of 4.38% during the forecast period (2024-2030).
4.04 Billion
Market Size in 2024 (USD)
5.23 Billion
Market Size in 2030 (USD)
1.01 %
CAGR (2018-2023)
4.38 %
CAGR (2024-2030)
Largest Segment by Confectionery Variant
61.91 %
value share, Milk and White Chocolate, 2023
The innovative flavor offerings possible in white chocolate, followed by the preference for varied taste profiles in the region, are anticipated to drive segmental growth.
Largest Segment by Distribution Channel
41.32 %
value share, Supermarket/Hypermarket, 2023
The demand for supermarkets and hypermarkets is driven by the range of chewing gum products available in these stores, with shelf space impacting impulse buying in the region.
Fastest-growing Segment by Confectionery variant
5.07 %
Projected CAGR, Dark Chocolate, 2024-2030
The health benefits of dark chocolate due to its greater cocoa percentage and the rising health awareness among consumers are making it a prominent segment in the region.
Fastest-growing Segment by Distribution Channel
5.47 %
Projected CAGR, Online Retail Store, 2024-2030
The ease of shopping experience through online channels and the increasing number of retailers present in this channel have become the major drivers in the segment.
Leading Market Player
34.28 %
market share, Nestlé SA, 2022
The active market activities, such as product innovations and strategic moves applied by Nestle, along with its growing portfolio, enabled the company to grow in the market.
Supermarkets/hypermarkets and convenience stores collectively hold a major share, along with a strong presence across the country
- Supermarkets/hypermarkets have always maintained a strong lead in the country's confectionery sales. Chocolate is largely sold through supermarkets and hypermarkets, accounting for a market volume share of 81.16% in 2023. Strategic product positioning on the dedicated shelves for the chocolate category influences impulse purchase behavior among potential consumers. Casino Supermarkets, Carrefour, Woolworths, and Spar are some of the leading grocery store operators in the country.
- A nationwide network of these operators allows easy access to local and mainstream chocolate confectionery brands. As of 2022, Dia had more than 737 stores in Brazil, Carrefour had about 1203 locations, and Assai had more than 263 supermarket chains.
- Convenience stores are the second most widely preferred distribution channel for purchasing chocolate confectionery after supermarkets and hypermarkets. The sales volume of chocolate confectionery through convenience stores is estimated to register a 30.87% share in 2024. The broader reach and easy access to private label brands drive the consumer preference for traditional grocery stores over other retail channels. Chocolate sales are estimated to record the highest CAGR through convenience stores, reaching a sales value of USD 89,406.05 million in 2030.
- The online channel is projected to be the fastest-growing distribution channel for chocolate confectionery, with an anticipated CAGR of 5.36% in terms of value during the forecast period. The evolving role of online channels in grocery purchases is further boosted by the increasing internet penetration. There were about 165.3 million internet users in Brazil in January 2022.
Understand The Key Trends Shaping This Market
