Market Share of Bottled Water Industry
The bottled water market is highly competitive, attributed to the number of small players involved in the country and regional marketplace. Apart from convenience being the key factor, product innovation is a prominent move that the major players undertake to stay ahead in the market. Major players in the market are adopting a number of strategies, including mergers & acquisitions, collaborations, product launches, and expansion of products, on account of capturing the major market share and expanding their customer base across the globe. Product differentiation has gained significant traction over the past years. Regional or domestic companies have been marketing their products with strategies, such as sponsorship and significant investment in advertisements. Some of the globally renowned companies in the market include Danone SA, The Coca-Cola Company, Pepsico, and Nestle SA.
Bottled Water Market Leaders
Danone S.A.
PepsiCo Inc.
The Coca-Cola Company
Otsuka Pharmaceutical Co., Ltd.
Nestle SA
*Disclaimer: Major Players sorted in no particular order
