Automotive Infotainment Systems Market Size

Automotive Infotainment Systems Market Analysis

The Automotive Infotainment Systems Market size is estimated at USD 26.89 billion in 2024, and is expected to reach USD 36.16 billion by 2029, growing at a CAGR of 6.10% during the forecast period (2024-2029).

The impact of the COVID-19 pandemic on the automotive infotainment systems market was inevitable as the market is primarily driven by increasing vehicle sales and production. As there were continuous lockdowns and shutting down of manufacturing units, production and sales of vehicles experienced a slump in 2020. However, in the first half of 2020, global vehicle production and sales started to pick up the pace and continued their growth momentum in 2021. Global vehicle sales witnessed considerable growth in 2021 when compared to 2020. However, the market did not rebound to the levels of the year 2019, primarily due to the global semiconductor shortage. Post-pandemic, players are collaborating and developing new and innovative products to overcome the impact of the pandemic. For instance,

• In September 2022, Renesas Electronics Corporation (Renesas) announced an expansion of its collaboration with VinFast, a Vietnamese emerging vehicle manufacturer, for the technological development of electric vehicles. Both companies have worked together on infotainment systems, and Renesas provides R-Car, its onboard SoC, and analog products for the VinFast electric SUVs VF8 and VF9.

Automakers are strongly competing to deploy advanced infotainment systems for their upcoming vehicle models during the forecast period. For instance, Mitsubishi Motors Corporation, Nissan Motor Co. Ltd, and Groupe Renault have adopted Google Inc.'s Android OS (operating system) for their next-generation infotainment systems. In addition, demand for IVI (In-Vehicle Infotainment) is expected to witness a steep rise with changing consumer behavior and demand for seamless connectivity of phones with the system.

An increase in luxury vehicle sales and customer preference for in-dash infotainment systems are some of the biggest drivers of the market. However, the rise in the number of accidents due to driver distraction may also hinder the market's growth. The world's leading automobile manufacturers are extensively working with technological OEMs, which work in domains such as audio units, display units, navigation systems, and comprehensive systems. For instance,

• In October 2022, Toyota and Google Cloud expanded their partnership to include Toyota and Lexus's next-generation audio multimedia systems as well as Google Cloud's AI-based speech services. Customers can see the first fruits of the collaboration in the latest generation Toyota Audio Multimedia and Lexus Interface infotainment systems, which will be available in 2023 models such as the Toyota Corolla, Tundra, and Sequoia, as well as the Lexus NX, RX, and all-electric RZ.

Furthermore, implementing navigation and vehicle control units in commercial vehicles helps reduce the response time during emergencies, thereby eliminating the risk of accidents. Besides this, several automobile manufacturers are also offering low-cost infotainment systems, thereby increasing product affordability. Additionally, the rising adoption of smartphones, along with high internet connectivity, has a significant impact on the market growth on a global level.

The Asia-Pacific market is expected to grow rapidly during the forecast period, followed by North America and Europe. The Asia-Pacific market's expansion can be attributed to the high adoption rate of automotive infotainment systems in countries such as China, Japan, and India, which manufacture the most vehicles globally. This, in turn, is driving technological innovations across the supply chain of the automotive infotainment system. For instance,

• In August 2022, Rohm Co., Ltd (Rohm) announced the development of the BD9S402MUF-C DC/DC converter IC for infotainment systems and advanced driver assistance system onboard cameras.