Austria E-commerce Market Size

Austria E-commerce Market Analysis

E-commerce (electronic commerce) refers to the selling and buying of products and services by transferring funds or information over an electronic network, mainly through the internet. The European e-commerce market has registered strong escalation over the last few years, offering exciting opportunities for online retailers across diverse sectors. Austria is one of Europe's major consumer markets and an important e-commerce market. The primary selling medium for distance selling in Austria is increased online shopping, including smartphone shopping.

• The rapidly increasing urbanization and digitalization are the key factors driving the growth of the e-commerce market in Austria. The increased penetration of internet services and electronic devices like smartphones, tablets, and laptops has boosted the e-commerce market.
• As a part of e-commerce growth in Austria, the government came up with new policies in 2021. For instance, In July 2021, VAT e-commerce packaging was introduced in the country. Similarly, The national transposition of the Omnibus-directive (New Deal for Consumers) and the directive on certain aspects concerning contracts for the availability of digital content and digital services and on certain aspects concerning contracts for the sale of goods, and significant upcoming e-commerce regulations at EU-level: DSA/DMA were also introduced.
• According to Eurostat, from a survey before 2021, 90% of people aged between 16 to 74 in the European Union used the internet, of which 74% had ordered or purchased goods and services for personal use. Online shopping surged by one percentage point compared with the year 2020.
• According to the European e-commerce Report 2021, a significant increase in e-shoppers can be seen in 2020 due to the government restrictions imposed during the Covid-19 pandemic, which compelled customers to shop online. Austria recorded 74% e-shoppers in the same year.