Austria E-commerce Market Share

Market Share of Austria E-commerce Industry

The Austria E-commerce Market is witnessing a rise in competitiveness among companies. The market consists of various major players, such as Amazon, Zalando, MediaMarkt, Universal, and Otto. In terms of market share, these significant players currently dominate the market. However, with increasing innovations in e-commerce, many companies are increasing their market presence by securing new contracts and tapping new markets.

• In September 2021, Zalando, Europe's online fashion and lifestyle platform, announced its partnership with Not Just A Label, an international designer platform. The partnership will bring several emerging brands from diverse backgrounds to Zalando Designer, supporting Zalando's commitment to representing diverse brands and founders on its platform.
• In February 2022, H&M announced the expansion of its second-hand fashion platform Sellpy in Austria. This platform will circulate used products across the customers, further promoting sustainable consumption.

Austria E-commerce Market Leaders

1. Amazon

2. Zalando

3. MediaMarkt

4. Universal

5. H&M

*Disclaimer: Major Players sorted in no particular order