Market Trends of Australia Whey Protein Industry
Increasing awareness towards health among consumers
- With consumers' inclination towards health and fitness, consumers are willing to spend more time and effort in maintaining fitness and health. Demand for protein intake in sports nutrition has been witnessed with an increasing trend owing to its role in the body for growth, repair, and maintenance of body cells and tissues, such as muscle.
- Fortified foods and protein-infused food products are gaining importance in the market. Fortified foods such as bread, smoothies, and other ready-to-eat food products are commonly preferred by consumers over conventional food products available in the market.
- Moreover, younger customers in the market aged between 18 and 35 prefer using these whey protein products to gain muscle and maintain body fitness. Consumers of this age who participate in various sports and fitness activities tend to consume whey protein products to enhance their physical activity and maintain fitness.
- For instance, according to the Australian Sports Commission, about 49% of consumers between the age group 18 to 24 and 45% of 25 to 35 tend to participate in various physical and sports activities in 2022. Hence, to maintain overall well-being, consumers tend to consume whey protein products in the market.
Understand The Key Trends Shaping This Market
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Whey Protein Isolates To Drive The Whey Protein Market
- The whey protein isolate segment of the market is witnessing a surge in demand, primarily fueled by the increasing needs of nutritional industries, including medical and clinical nutrition, infant nutrition, and sports nutrition. These sectors are recognizing the immense benefits of whey protein isolates in promoting muscle recovery, weight management, and overall well-being.
- Moreover, whey isolate's appeal is further heightened by its superior purity, containing significantly fewer carbs, lactose, and fat, making it an ideal choice for health-conscious consumers. Thus, it is a common choice for people who need to maintain low body fat without getting their body muscles affected. Moreover, the application of whey protein isolates in baby/infant food has increased over time as whey protein is easy to digest whey compared to other whey proteins offered in the market.
- Whey protein isolates in the form of protein powder are extensively consumed in the market as they can be easily used in protein-based recipes such as breakfasts, shakes, and others. Additionally, the lower cost of whey protein isolates compared to other whey protein types is driving its market growth, attracting both manufacturers and consumers to this high-quality protein source at an affordable price.
