Market Size of Australia Whey Protein Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 4.26 % |
| Market Concentration | High |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Australia Whey Protein Market Analysis
The Australia whey protein market is expected to grow from USD 48.2 million in 2023 at a CAGR of 4.26% over the upcoming five years.
- The key factors that drive the growth of the whey protein market in Australia are the rising demand for dairy ingredients and the keen interest of youngsters in protein-rich sports nutrition. Also, other factors, such as rising awareness among the masses to be fit and remain in shape, along with enhancing body immunity across the country, have led to significant growth in demand for whey protein in urban areas. This increase in the number of muscle and fitness enthusiasts has prompted a growing consumer demand for whey-based protein sports beverages, specialized nutritional drinks, nutritional snack bars, and other products that are designed to optimize athletic performance.
- In addition, an increase in demand for whey protein was observed in the personal care market in Australia, as it has high-end usage in the production of various weight management and beauty products. Also, when supplement foods are used to boost protein intake, the ISSN recommended that milk-based proteins are superior to plant-based sources, thus boosting the whey protein market. In addition, protein from dairy, specifically the whey portion, appears to be absorbed faster and elicit a faster muscle-protein-synthesis response than beef.
- Furthermore, the presence of high branched-chain amino acids (BCCA) content of natural protein to stimulate muscle protein synthesis in a dose-dependent manner, according to the National Center for Biotechnology Information (NCBI), has geared the marked. In addition, intensive research and development on whey protein intake in sports nutrition will further boost the market growth in the forecasted period
