Asia-Pacific is one of the big markets for call center operations. Companies from other countries have opened offices in this region and many local companies have started which cater to markets in other regions. The workforce present in this region is highly literate and for many companies, it is cheaper to have operations in this region compared to others. These increasing call-center operations in this area will benefit the Asia-Pacific speech analytics market.
Customer satisfaction is the key for the success of any enterprise. The focus is now on customer-centric strategies as customers are now more informed. Booming of call centers and more interaction with customers in the form of e-mails and newsletters are a part of this strategy. Interaction with customers is an essential part of an organization. Speech analytics helps in analyzing these interactions happening over calls and bring out useful information to identify and prioritize the issues that have to be resolved. These solutions are being deployed across diverse industry verticals with enterprises realizing the benefits of the same. Vendors too are adding different features to meet the requirement of enterprises.
The accuracy of the search results from these approaches is what matters to the user in the end, when different speech systems are used for this purpose. Speech analytics provides advanced functionality that is of utmost important to most of the businesses across regions. The speech analytics systems are built keeping the business user in mind. The data obtained from this could be used to derive desirable trends to improve upon the existing customer services.
Speech analytics technology consists of the speech engine, analysis and indexing, query engine, search engine, dashboards and reports which provide real-time analytics to clients for efficient and quick decision-making. Some of the major vendors mentioned in the report are Verint, Nice, Nexidia, Avaya, HP Autonomy and Callminer.
The factors driving the demand growth of the speech analytics market are the growing focus on customer satisfaction, increasing adoption of analytical solutions by the agencies and corporates, and finally, the increase in the number of call centers set up in most of the emerging nations.
Some of the factors that could possibly hinder the growth of this market could be the error-prone nature of the systems and the lack of awareness of the various solutions that the speech analytics tools could provide.
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