Market Trends of Asia-Pacific Ready Meals Industry
This section covers the major market trends shaping the APAC Ready Meals Market according to our research experts:
Growing Demand for Frozen Meals in the Region
The growth of the frozen meals market is primarily driven by the growth of the market in developing countries such as India. The increasing urbanization is the major factor for the growth in the region. The increase in demand for convenience food along with, the incorporation of healthy ingredients in the ready meals, the innovative packaging, and the proper regulations are also factors affecting the growth of the market. Moreover, processed food is considered as the most popular junk food. In addition, improvements in the nutritional value of frozen food, interesting ingredient profiles are fuelling the market.
India forms Lucrative Market for Ready Meals
The regional market is mainly driven by the increasing demand from emerging nations, including India. Continuous product innovations and attractive packaging of the products are driving the sales of ready meals in the country. Although according to the sample registration system (SRS) baseline survey 2014, 70% of the consumers are non-vegetarian nonetheless vegan diet is getting widespread in the country due to religiosity and changing lifestyles. The demand for vegetarian ready meals is high thus giving an opportunity to the local players of the market to produce innovated products for vegan consumers`
