Asia Pacific Personal Care Packaging Market Size

APAC Personal Care Packaging Market Analysis

The Asia Pacific Personal Care Packaging Market is expected to register a CAGR of 7% during the forecast period (2021 - 2026).

The spread of COVID-19 negatively impacted the market due to disruptions in the supply chain resulting from extended factory closures globally. Logistically, it has been difficult for bottle, carton, and pump makers to provide to personal care companies. In most countries, the governments put the personal care industry under the essential commodity category, allowing them to function. Still, there is no clarity on the operation of ancillary units that make the foil, packaging material, printers, and utility consumables, like briquettes/gases (required to run boilers). Thus, in the absence of clear guidance, the local administration often does not recognize ancillary units as essential commodities and services, which hampers their operations.

• Personal care packaging is essential for the beauty and cosmetic industry since it adds to the visual appeal and increases its aesthetic value. Thus, many players continually invest in visually attractive packaging for hair care, skin care, deodorants, etc.
• Cosmetic packaging is a significant part of the personal care packaging market. The packaging in the cosmetic industry has grown significantly in recent years. The cosmetic industry has the most varied packaging requirements of all the other sectors. The materials used vary, from different metals, glass, paper, and plastics, and these materials are used to make containers with different shapes and sizes and dispensing mechanisms.
• Moreover, in Asia, the rise in disposable incomes and the growing popularity of skincare products from natural and organic ingredients will remain the primary factors driving the growth. Socio-demographic changes in the region are affecting the demand for natural ingredients for cosmetics and related products. The region's aging populations (in Korea, China, Japan, and India) increase the demand for natural ingredients with active properties, such as anti-aging.
• Furthermore, haircare brands also use packaging to their advantage, both in salons and homes. Haircare for the retail segment is highly competitive, and hair care brands rely on packaging differentiation to forge a connection with consumers.
• Further, the region is also witnessing an increase in demand for baby-care packaging. Furthermore, the government's initiatives in increasing awareness among new parents regarding child hygiene also help grow the baby personal care industry. For instance, the Maharashtrian Government in India had started distributing baby care kits to curb infant deaths. Such initiatives create awareness about infant health among the new parents and, thus, positively impact baby care products, positively impacting the market's growth.