The new automotive generation is not only equipped with comfort, style, speed, power, functions automation (X-by-wire) and fuel efficiency (think green fuel) but also with increased safety. Research and innovation in sensors, cameras, radars and other value-added components is equipping the cars for increased safety of pedestrians. A number of vehicular accidents involve pedestrian casualties. With the augmentation of technology that can sense the presence of pedestrians in the path of the cars, earlier available only in high-priced cars like the Mercedes S-class, it is obvious that automation is coming to automobiles and in a big way.
The Asia-Pacific market for pedestrian detection systems in cars was worth USD XX million in 2014 and is expected to reach USD XX million by 2020 at a CAGR of XX%. The global market for sensors, critical to pedestrian detection by automobiles, is ever expanding and Asia-Pacific represents the centre for its growth as disposable incomes rise alongside manufacturing of high value added automobiles in the region and increase in laws mandating such technology and fuel efficiency. It is expected that large markets actively building up their manufacturing capabilities like China and India will lead this market growth. The growth of the automated sensor market in Asia-Pacific is estimated at greater than 7% CAGR.
Pedestrian Detection Systems- Drivers
Pedestrian detection technology includes auto scanning of roadways ahead for pedestrians, notifications, and warnings issued to the driver and if the pre-decided distance is not maintained, the automobiles are designed to auto-brake. The radars and cameras, typically fitted in places on the vehicles from where spotting pedestrians can be easier, for example, the front and back of the vehicle on the windshields and bumpers respectively, are operational at a range of speeds and can go higher than 50 miles per hour.
The high cost of systems and associated components, ongoing research, inadequate research in updating existing research, low purchasing power, income disparity and other such critical market factors contribute to the bottlenecks in the Asia-Pacific market for pedestrian detection system enabled automobiles.
An increasing number of automobile manufacturers like Ford, Toyota and others are integrating sensors for pedestrian detection to enhance their product offerings. While most manufacturers are integrating sensors and cameras in new cars, other sensor based companies are offering add-on sensors which can be used in cars without pre-installed pedestrian detection systems and include names like Mobileye, among others.
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