Asia Pacific Hair Care Market Size

APAC Hair Care Market Analysis

The Asia Pacific Hair Care Market size is estimated at USD 33.04 billion in 2023, and is expected to reach USD 43.59 billion by 2028, growing at a CAGR of 5.70% during the forecast period (2023-2028).

• The usage of premium hair care products is most prevalent in the megacities of Asia-Pacific countries. This is likely to increase further with the growing middle class and consumption of consumer products. The increasing internet penetration and push of e-commerce companies to attract consumers are driving sales from e-commerce in the Asia-Pacific region. In contrast, sales from physical retail channels continue to dominate the market. 
• Changing consumer dynamics and increasing pollution in the region's major cities, coupled with increasing product awareness, have been identified as the primary drivers of the market. For instance, according to IQAir, Bhiwadi was the most polluted regional city in India in 2021, with an average PM2.5 concentration of 106.2 micrograms per cubic meter of air (μg/m³). PM2.5 concentrations at this level are regarded as unhealthy and pose significant health risks to the general public.
• Furthermore, increasing millennial consumers, migration toward cities, and rising women's employment further augment the market demand. The increasing population of cities is directly driving sales of haircare products through specialty stores, e-commerce websites, and salons in particular. The Asia-Pacific hair care market witnessed an increasing demand for natural and organic products due to the rise in consumer awareness about the harmful effects of certain compounds, such as paraben and aluminum, in haircare products. 
• Countries with zestful consumer cultures, such as India, China, and Japan, have opened the way for the organic/herbal hair care business to thrive. Over the last half-decade, these countries' large populations and favorable network externalities have helped them achieve tremendous development in the organic hair care industry. Such factors are expected to augment the growth of haircare products in the region during the forecast period.