Market Share of Asia Pacific Hair Care Industry
The market is highly fragmented due to numerous small and large vendors. Companies have also begun to invest considerably in advertising to increase product awareness among users. The key players actively focus on gaining larger market shares through constant product innovation and investments in R&D to develop niche products. Companies are also using this strategy to build their brands and improve customer satisfaction, providing products more inclined to the customers' needs. The industry is considered to have significant levels of competitive rivalry in light of the abovementioned criteria. To speed up the global beauty industry's progress in tackling plastic waste, market players are considering environmental and human health issues and embracing sustainable initiatives, along with new product developments and mergers and acquisitions. Some of the major players in the market include Dabur India Ltd, Procter & Gamble, Unilever PLC, L'Oréal SA, and Kao Corporation.
APAC Hair Care Market Leaders
L'Oréal S.A.
Kao Corporation
Dabur India Ltd
Unilever PLC
The Procter & Gamble Company
*Disclaimer: Major Players sorted in no particular order
