The population has been growing rapidly in the Asia Pacific region, particularly in countries like China and India. Rising health concern has resulted in huge demand for diet rich food especially, animal protein. To meet this increasing market demands farmers are pressurized to increase animal production. Thus in recent years, there is a shift towards industrial feed production which is helping them in achieving significant results as these feed pellets improve performance in terms of feed intake, weight gain, and feed conversion. India and China being the leading markets in meat production, according to Food and Agriculture Organization(FAO), in 2018, meat production in China and India 88156.38 thousand metric tons and 7454.32 thousand metric tons as compared to 86779.1 thousand metric tons and 7183.12 thousand metric tons. The growing meat consumption and production have subsequently led to the rise in feed consumption which in turn impacts the pelletizing agents market in the Asia-Pacific region as it enhances the feed intake efficiency.

The demand for seafood is driving the meat industry as an increasing number of individuals are becoming aware of the health benefits of fish consumption. Fish are low in fats, cholesterol, and carbohydrates and are rich in Omega-3 fatty acids, which help protect the heart. Fish also provides essential vitamins and amino acids. According to FAO, in 2106 marine fish production was 35.46 million tons that has increased to 35.96 million tons. The growing fish production creates demand for higher feed production. According to the Alltech feed survey, in 2019 China feed production was 168 million metric tons of which aqua feed accounted for 16.52 million metric tons, and the production is anticipated to increase during the forecast period. Fish feed is mostly preferred in pellet form as it floats in water for a long time, which is easy for fish to absorb and digest. This makes the fish feed to hold a considerable share in the market. The increased feed production results in higher use of pelletizing agents. The market is mainly driven by the advantages of pelleted feed such as higher feed intake and weight gain of animals.