Market Trends of APAC Cybersecurity Industry
Cloud Deployment Drives Market Growth
- The increasing realization among companies about the importance of saving money and resources by moving their data to the cloud rather than building and maintaining new data storage drives the demand for cloud-based solutions, hence increasing the adoption of on-demand security services.
- Owing to these benefits, large enterprises and SMEs in the region are increasingly adopting cloud-based solutions. Over the next few years, cloud platforms and ecosystems are expected to serve as the launch pad for an explosion in the pace and scale of digital innovation.
- Countries in the Asia-Pacific tend to have higher percentages of their infrastructures hosted in the cloud rather than on-premise, according to the CISCO Cybersecurity report. Additionally, in March 2023, during the Cisco India Summit 2023, the company announced that it has been growing its cyber security capabilities to support Indian businesses in strengthening their security resilience and utilizing digitalization as a competitive advantage and to provide its clients with better security options, Cisco has been establishing a new data center in Chennai and modernizing the one that already exists in Mumbai.
- With the rising adoption of cloud services, like Google Drive, Dropbox, and Microsoft Azure, and with these tools emerging as an integral part of business processes, enterprises must deal with security issues, such as losing control over sensitive data. This gives rise to the increased incorporation of on-demand cyber-security solutions.
- The company, such as Microsoft in the region, offers Cloud-based endpoint protection technology that enables employees to work when, where, and how they need to function and can allow them to use the devices and apps they find most beneficial to get their work done.
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China to Occupy the Largest Market Share
- Growing cyber-attacks in the country have propelled China to strengthen its defensive capabilities. The government is also a major source of cyberattacks in other parts of the world. According to the statistics provided by Cloudflare, in March 2022, China accounted for 45% of the world's cyberattack incidents.
- The increasing initiatives by the government and the related regulatory bodies to strengthen cloud security are expected to fuel the adoption of cyber security-based solutions over the forecast period.
- The Cyberspace Administration of China issued new measures for cybersecurity review in January 2022 for critical information infrastructure operators (CIIO) purchasing network products and services, which may influence national security. Under this measure, Important communications products, high-performance computers or servers, mass storage equipment, large database or application, cloud computing service, or any other network product or service that has an important influence on the security of any critical information infrastructure, CIIO should apply to Cybersecurity Review Office (CRO) for cybersecurity review.
- Moreover, encryption has met greater resistance in China. The government's encryption regulations and implementation are among the most restrictive in the world, giving the government full access to all encrypted content within its domestic territory. Article 31 of China's Cryptography Law allows the State Cryptography Administration to inspect and access encrypted systems. Since conversations are not end-to-end encrypted, this rule applies to all industries, including social media platforms like WeChat, which are required (and able) to turn over all user data.
- Owing to technological advancements, there is an increase in the number of connected devices in China. It is the world's largest Internet of Things (IoT) market. Furthermore, 5G and 5G enabled devices will exponentially increase the devices' interconnectivity. As a result, it increases connected devices, directly augmenting the market's need for security products.
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