Market Trends of Asia-Pacific Breakfast Cereals Industry
Growing Demand for Convenience Food Products
- The Asia-Pacific region is experiencing a growing demand for convenience foods due to changes in social and economic patterns, urbanization, and an increase in purchasing power. As consumers become more health-conscious and seek out new and diverse taste experiences, the sales of breakfast cereals have increased in the region.
- In response to this trend, manufacturers are offering on-the-go options with advanced health claims, such as high in fiber, to appeal to busy consumers, particularly women who are increasingly engaging in work. This has led to rapid growth in the ready-to-cook breakfast cereals market, including products like muesli, granola, and hot cereal, which contains traditionally grown cereal grains such as quinoa.
- Brands are adopting marketing strategies to spread awareness about their breakfast cereal products, including the use of influencer marketing. For instance, Calbee, Inc. used AnyMind Group's influencer marketing platform to increase consumer awareness of its fruit cereal line among Taiwanese consumers. Micro-influencers were used to spread awareness of the "Frugra" fruit cereal.
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China Holds the Significant Share
- China is the dominant market for breakfast cereals due to changing consumption patterns and increased interest in healthier options. Chinese consumers prefer ready-to-eat breakfast options such as muesli and granola. The adoption of Western lifestyles and eating habits, along with rising health awareness, is driving the sales of fruit-based and nutritional cereals.
- Market players are developing high-fiber, multigrain, low-carb, and fortified breakfast cereals that appeal to health-conscious consumers. The availability of new and unique flavors, such as durian fruit flavor cereal, is also driving market growth.
- Moreover, nutrition-conscious consumers are seeking a balance between their active lifestyles and nutritious diets. The production of grains such as wheat, oats, rice, and corn in China provides ample raw materials for breakfast cereal production. Additionally, the growing preference for vegan, gluten-free, and sustainable packaging options adds value to the market.
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