Market Share of Asia-Pacific Breakfast Cereals Industry
The Asia-Pacific breakfast cereals market is highly fragmented due to the presence of large international, regional, and domestic players. The major players in the market are General Mills, Inc., Nestlé S.A., The Kellogg Company, Bob's Red Mill, and PepsiCo, Inc., among others. The market is highly competitive due to the increasing rivalry among existing players and emerging players and the adoption of competitive strategies such as mergers, expansions, acquisitions, product innovation, and partnerships for significant market share.
The market players are introducing innovative products to cater to the growing demand for breakfast cereals among consumers for healthy and nutritious cereal products. Product innovation in terms of innovative and new flavors remains the key strategy implemented by the players in the region.
APAC Breakfast Cereals Market Leaders
General Mills, Inc.
Nestlé S.A.
The Kellogg Company
Bob's Red Mill
PepsiCo, Inc.
*Disclaimer: Major Players sorted in no particular order
