Market Size of Asia-Pacific Breakfast Cereals Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 3.80 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Need a report that reflects how COVID-19 has impacted this market and its growth?
APAC Breakfast Cereals Market Analysis
The Asia-Pacific breakfast cereals market is projected to register a CAGR of 3.8% during the forecast period.
- Breakfast is considered an important meal of the day by many consumers, who prefer convenient, nutritious, and healthy options such as cereals. The Asia-Pacific region's increased spending capacity and growing awareness of nutritional needs are driving the sales of ready-to-eat healthy cereals. The trend for consuming a wholesome breakfast that is easy to prepare and offers numerous benefits is boosting breakfast cereal sales.
- Key players are taking advantage of this trend by offering innovative and healthy cereal options. For instance, PepsiCo's Quaker Oats brand offers ready-to-eat breakfast cereal with 30% reduced sugar content to make them healthier.
- Moreover, millennials and Gen Z consumers are opting for quick breakfast options that fit into their busy schedules and aid their nutritional intake. The growing trend towards consuming processed food products in developing countries of the Asia-Pacific region is further boosting the demand for breakfast cereal.
- The rising number of consumers focused on healthy eating, combined with their willingness to pay a premium price for healthy products, is fueling the market's growth. For example, according to a consumer survey conducted by PepsiCo in December 2021, 90% of urban consumers in India were willing to pay more for healthy alternatives.
