Market Trends of Argentina Beauty and Personal Care Products
Skincare Products Dominating the Market
- Skincare products are expected to grow rapidly in Argentina, owing to the growing demand among women and young consumers. The most popular products in the country are multifunctional skincare products that protect skin from the harsh sun and other environmental conditions and promote an even lighter skin tone.
- A growing preference for organic and natural skincare products, particularly among younger generations, is driving market growth. Organic facial care products such as scrubs, toners, and cleansers leverage the power of the most potent vegetable and fruit extracts, herbs, and clays to intensely cleanse, repair, and nourish the skin without harsh chemicals. Thereby, such factors drive the market growth over the forecast period.
- Moreover, multiple stores of Sephora and Mecca Cosmetics across Argentina have exposed consumers to international brands, which in turn fuels the market growth for skincare products over the forecast period. According to the International Trade Centre data, the import of skin care products in the country has increased significantly over the years, with a value of USD 98.06 million from 2020 to USD 113.01 million in 2021. Thus, the increased import value of skincare products signifies the market potential in the country.
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Growing Demand for Natural/Organic Beauty and Personal Care Products
- Growing concerns regarding the side effects of chemicals in personal care products, which lead to ailments such as skin irritation, allergies, and skin dullness, have fueled the demand for natural and organic beauty and personal care products in Argentina. Natural skincare and cosmetic products that are free from chemicals and transparent about the content have been preferred by consumers, which is likely to drive demand for natural skin care products.
- To capitalize on this growing interest, the manufacturers in the market have been revamping and expanding their product offerings by introducing a wide range of organic personal care products containing plant-based, clean-label ingredients, with claims such as 'organic,' 'vegan,' 'natural,' 'chemical-free' and 'cruelty-free.' Furthermore, the growing trend of organic concept stores for bio-cosmetic products is also expected to boost the growth of the country's natural and organic beauty and personal care products.
