Market Share of Argentina Beauty and Personal Care Products
The Argentine beauty and personal care products market is fragmented and highly competitive, with the major players trying to maintain their market share and leadership by adopting various business strategies like product innovations, partnership, expansion, mergers, and acquisitions, as well as building an online presence and developing online marketing strategies by tying up with various e-retail platforms like Amazon. Some of the major players in the beauty and personal care products market in Argentina are Shiseido, Beiersdorf AG, L'Oreal SA, Procter & Gamble, and Unilever PLC, among others. Currently, the most common strategy utilized by companies to capture the attention of consumers in Argentina has been to launch products with natural ingredients and environmentally-friendly packaging.
Argentina Beauty And Personal Care Products Market Leaders
Beiersdorf AG
L'Oreal S.A.
Shiseido Co., Ltd.
The Procter & Gamble Company
Unilever PLC
*Disclaimer: Major Players sorted in no particular order
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