Market Trends of App Analytics Industry
This section covers the major market trends shaping the App Analytics Market according to our research experts:
Media and Entertainment Industry Expected to Capture Significant Share
- The Media and Entertainment Industry encompasses mobile or web apps used for gaming, social media, music apps, and OTT media, amongst other categories. The increasing usage of social media and messenger apps amongst the customers is expected to increase the adoption of app analytics solutions across the companies. It is estimated that there will be approximately 3.75 billion active mobile social media users, out of 3.8 billion active social media users, by 2020.
- Moreover, OTT (Over-The-Top) content is rapidly transforming the entertainment landscape. With the internet and TV converging, the way people search, share, and watch their favorite content is evolving. This is causing a drastic surge in the number of OTT players in the industry, such as Netflix and Amazon Prime, and Disney and Comcast lately.
- In May 2020, the E-sports platform Mobile Premier League awarded its digital media and analytics mandate to Performics India, for running the digital media campaigns of the platform and set up their Google Marketing Platform stack. The media, tech, and analytics solutions of Performics is expected to help MPL realize all its business goals.
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North America Expected to Dominate the Market
- The North America region is expected to dominate the App Analytics Market owing to the presence of several market players in the region, such as AppsFlyer, Kochava, Google LLC, Amazon Web Services, and many more.
- Also, the region's dominance in the adoption of advanced technologies, such as Artificial Intelligence and analytical solutions, and its capability to invest in R&D capabilities, are certain factors further driving the market growth.
- For instance, in January 2019, TD Bank Group (TD) launched a chatbot named TD Clari, which is successfully integrated into the bank's mobile app. The chatbot empowers customers with real-time personal spending insights and guides their everyday transactions.
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