Market Share of App Analytics Industry
The competitive landscape of the App Analytics Market is expected to move towards fragmentation, owing to the emergence of several small and medium-sized solution providers in the market. The solution providers are increasingly collaborating with several companies across the industries to boost the adoption of their app analytics solutions. Also, the existing market players are innovating their solutions to compete in the market.
- July 2020 - App Annie launched a new version of Libring, rebranded as App Annie Ascend, which will be sold to existing App Annie customers, with the aim to cater to a different market. App Annie aims to move beyond just providing app market data by offering advertising analytics as well, particularly for game publishers and other companies on the supply side of the ad industry.
- December 2019 - Google upgraded the new App + Web property in Google Analytics, which allows users to measure multiple websites and apps. App + Web properties allow people to measure data across their app and website all in one place.
- September 2019 - App Annie acquired mobile analytics company Libring with the aim to present market data and advertising analytics side by side, making it easier for mobile publishers and brands to create winning mobile experiences. The company also revealed a major redesign of its brand to mark the first step in its expanded strategic vision and reflect its commitment to be the mobile performance standard.
App Analytics Market Leaders
AppsFlyer Ltd.
Kochava Inc.
Google LLC
Amazon Web Services, Inc.
Adobe Inc.
*Disclaimer: Major Players sorted in no particular order
