Market Size of Air Freshener Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| CAGR (2024 - 2029) | 4.05 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | Europe |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Air Freshener Market Analysis
The Air Freshener Market is expected to register a CAGR of 4.05% during the forecast period.
The increasing urbanization, better living standards, availability of new and innovative air fresheners, rising concern for air quality, and increasing demand from commercial users are expected to drive the growth of the air freshener market. Also, the increasing investments in R&D activities to introduce natural and chemical-free air fresheners are expected to propel the market growth in the coming years.
- Air fresheners from local manufacturers and private labels are majorly used by consumers in mass markets for their native and affordable prices. Air fresheners of different forms that are produced by locals are extensively available in unorganized distribution channels such as convenience stores, departmental stores, and other small retailers. Moreover, major companies operating in the market are focusing on penetrating the market with single-unit packaging to gain a competitive edge in the market.
- Gel air fresheners and spray fresheners are often preferred by the majority of the consumers in the market as they are easily available in the retail market. The usage of air fresheners in the automotive segment is one of the driving factors of the market. Having a fresh and sweet ambiance inside the vehicle is preferred by the majority of the consumers in the market.
- Innovative packaging techniques such as hangings, stickers, and other conventional packaging are often observed as they are easily installable inside the vehicle. Additionally, automatic air fresheners are preferred in commercial places such as malls, shopping outlets, and hospitals to create a fresh ambiance in the retail space.
