Strategic Sourcing & Category Insights

In-house capabilities such as CATI, CAPI, IDI, FGD, and large-scale surveys to gather on-the-ground intelligence from suppliers, distributors, category managers, and logistics experts.

All inputs are backed by documented sources and aligned with internal decision workflows.

Insights into pricing dynamics, innovation trends, supply alternatives, and risk signals.

Research supports supplier screening, negotiation, contract design, and vendor management.