AI Meets Human Expertise: Transforming Market Intelligence with Synapse

Explore how Synapse, powered by myRA AI™ and human expertise, is transforming market research. Discover real-time insights, credible data, and tailored market intelligence for faster, strategic decisions.

January 17, 2025

Blog on AI Meets Human Expertise: Transforming Market Intelligence

In today's tech-enabled world, finding market data is easy. Trusting it? That's the real challenge.

With the explosion of information, the challenge is no longer data access- it's credibility and accuracy. Enter Synapse by Mordor Intelligence, a revolutionary market intelligence platform powered by myRA AI™. Synapse not only simplifies the research process but elevates it, delivering precise, real-time insights tailored to meet the demands.

Synapse democratizes access to reliable, actionable data across industries, even in areas where data scarcity and complexity have been longstanding challenges. With five-year forecasts, historical insights, and real-time updates, Synapse transforms vast information into clear, data-driven decisions.

As the capabilities of AI continue to expand, we're only scratching the surface of what's possible in market research. AI is not just a tool; it's a partner in reshaping the way businesses approach data. - Bharadwaj Obula Reddy, CEO, Mordor Intelligence.

The Challenges of Traditional Market Research

  1. Siloed and fragmented data

    Given the sheer volume of data across platforms and databases, finding relevant, credible insights is a daunting task. Data is often siloed, inconsistent, lacking coherence and unreliable; leaving businesses struggling to extract actionable insights.

  2. Time and Resource Constraints

    Traditional research methods demand extensive manual effort to collate, analyze and interpret data, often stretching timelines into weeks, even months. These inefficiencies can slow businesses down, particularly in dynamic industries like emerging technologies and regional manufacturing.

But what if this process could be faster, more accurate, and more reliable?

AI Meets Human Expertise

myRA AI™ transforms market research by rapidly analyzing vast datasets, identifying patterns, and delivering actionable insights. However, the credibility of these insights hinges on the quality of the underlying data-where human expertise is indispensable.

Mordor Intelligence validates and curate data for Synapse, ensuring findings align with real-world conditions. By addressing inconsistencies, contextualizing trends, and interpreting nuances, researchers complement myRA AI™’s efficiency with human precision, guaranteeing trustworthy insights.

Synapse offers unparalleled depth through 27 comprehensive Hubs like the Foodservice Hub, which tracks over 200,000 data points across 27 segmentation types in more than 50 countries. Additionally, Synapse continuously evolves, adding 300-500 new reports every quarter, providing businesses with up-to-date intelligence to adapt quickly and stay ahead.

More than just a platform, Synapse empowers businesses with a dynamic intelligence ecosystem to navigate complex markets confidently and strategically.

The Synapse Advantage - Reliable Insights with Human Oversight

  1. Unmatched Data Coverage

    The platform offers insights drawn from 21,000+ industries, covering diverse markets and providing access to 9.35 billion data points. This vast database is complemented by human verification, ensuring that the data is accurate and relevant.

  2. Real-Time Market Intelligence with myRA AI™

    What once took weeks to compile is now delivered in minutes. Synapse empowers businesses with instant access to industry trends, competitor analysis, and market forecasts- all tailored to specific needs.

  3. Centralized Market Hubs with Data Visualization

    Synapse consolidates market data into user-friendly hubs, providing seamless access to industry reports, market share analysis, and customizable visualization tools. Interactive dashboards allow users to create charts and graphs, transforming complex data into actionable insights.

  4. On-Demand Reports for Tailored Insights

    Synapse delivers on-demand reports designed for industries or topics requiring specific customization. These reports offer businesses rapid access to niche market intelligence. This flexibility enables users to explore emerging markets or unique areas of interest without waiting for scheduled library updates.

  5. Scalable and Cost-Effective Solutions

    Designed for flexibility, Synapse provides cost-effective access to market intelligence for businesses of all sizes. Its scalable pricing structure ensures that enterprises pay only for the insights they need, avoiding unnecessary expenses. Whether targeting niche markets or requiring extensive data, Synapse delivers exceptional value without compromising on quality.

Empower Your Business with Synapse

Did you know that 90% of the world's data has been generated in just the past two years, yet most businesses struggle to harness its potential? Synapse changes that.

More than just a platform, Synapse is a powerful collaboration between cutting-edge myRA AI™ and the seasoned expertise of Mordor Intelligence.

Explore Synapse today and discover how AI and human expertise can turn your data into a competitive advantage. Schedule a demo of Synapse today and experience the power of Synapse’s unified market intelligence.