Market Trends of Wipes Industry
This section covers the major market trends shaping the Wipes Market according to our research experts:
Increasing Demand for Personal Care Wipes
Increased use of personal care wipes for maintenance of hygiene, specifically when access to water is limited is driving the market from the last few years. Moreover, the benefits of personal care wipes for the prevention of infection due to their disposable nature are attracting consumers to buy more personal care wipes. Rising infant population, growth in urbanization, growing expenditure of female consumers on personal hygiene products are further influencing the personal care wipes segment in the market studied. Moreover, the use of facial wipes to clean face especially while traveling is on an increase among consumers owing to which facial wipes segment is presenting major opportunities for market expansion.
North America Holds a Significant Market Share
North America holds a significant market share in the wipes market owing to several factors including growing urbanization, changing lifestyles, and increasing the introduction of scented wipes including household and personal care wipes. In addition, the rapid growth of online retailing and increasing product innovation is contributing to wipes market growth in North America followed by Asia-Pacific and Europe. Moreover, in the Asia-Pacific region, growing expenditure on baby care products is influencing the sales of baby personal care wipes in the region. Significant growth in the number of potential buyers developing economies like China and India is expected to drive the market in the region.
