Global Wine Packaging Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The Wine Packaging Market is Segmented By Packaging Material (Glass, Plastic, Metal, Paperboard), Product Type (Glass Bottles, Plastic Bottles, Bag in Box, Closures), and Geography.

Market Snapshot

wine packaging market
Study Period: 2018 - 2026
Base Year: 2021
Fastest Growing Market: Asia Pacific
Largest Market: North America
CAGR: 2.65 %

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Market Overview

The global wine packaging market is expected to grow at a CAGR of 2.65% over the forecast period (2021 - 2026). Some of the emerging trends that have become popular, or are expected to become a regular in wine packaging, are twist-off corks, bottle wraps, thinner eco-glass, laser-cut labels, etched glass, shrink-wrap sleeves, special cases for smaller wine bottles, cans (preferably for sparkling wines), paper bottles, stacked singles, and new-label materials, such as wood veneer, cork, metal, rubber, and resealable bottles (pop-tops).

  • In the distribution and retailing ecosystem, the demand for wine is popular in a wide variety of labels and packages that are now offered to consumers, like kegs, cans, cartons, plastic bottles boxes, and glass bottles in various sizes. In the United States, the four-pack and 187 ml wine bottles are currently in high demand, due to their portable natures.
  • Online sales of wine have also witnessed increasing demand, and have further boosted the usage of alternative packaging materials for wine, as e-commerce has led to specific logistics and packaging-based regulations to evolve for the paced and safe handling of enclosed products.
  • Moreover, the global COVID 19 virus epidemic has disrupted supply chains and sapped consumer demand, causing a USD 285 million loss to revenues at Anheuser-Busch InBev, a major brewer, as a result of a decline in demand from the spread of COVID-19.​ However, an increase in home consumption of wine, an increase in same-day delivery of food and alcohol, and higher levels of online wine sales from retailers and smaller wineries is expected over the forecast period.

Scope of the Report

Wines are now served and offered in a wide variety of packages and labels to consumers. They are diversified into cans, boxes, cartons, plastic bottles, and glass bottles, which come in various sizes. The report offers a detailed analysis of various materials used in various types of wine packaging across the globe.

By Material Type
Paper Board
By Product Type
Glass Bottles
Plastic Bottles
Bag in Box
Closures (Natural Corks, Synthetic Corks, Aluminum Screw Caps, and Others)
Other Packaging Types
By Geography
North America
United States
United Kingdom
Rest of Europe
Asia Pacific
Australia and New Zealand
Rest of Asia Pacific
Latin America
Middle East and Africa

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Key Market Trends

Glass Packaging to Hold Largest Market Share

  • Glass bottles, the long-time traditional wine containers, and bottles are anticipated to dominate the container mix in volume and value terms. However, market competition is increasing from an increasing variety of alternative package sizes and formats, offering greater convenience or economy.
  • A substantial portion of the aromatic wine compounds was adsorbed by the plastic materials or lost to the environment. Sensory evaluation studies indicated that white wine packaged in both plastics was of acceptable quality for three months vs. at least six months for that in glass bottles.
  • However, increasing demand and robust advancements are expected to occur for single-serving container options, such as plastic bottles, aseptic cartons, aluminum cans, and cups and goblets as these containers boast the advantage of enabling the wine to be taken to or sold in places that typically prohibit glass containers. Further, wine closure opportunities are being driven by increasing packaged wine production, with major changes in the container mix necessitating a widening array of closures.
  • This market trend will fuel strong market opportunities for plastic and aluminum screw caps and plastic dispensing closures. Though continuing to face intensified market competition from alternative closures, cork demand is expected to be sustained by the entrenched position of glass bottles in the wine packaging market and improved performance and the cost-competitiveness of technical corks.
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North America to Account for a Major Share

  • The market demand for organic, sustainable, and biodynamic wines is expected to continue to grow in the United States, as the wine exports in the United States reached 371 million liters in 2019 (Wine Institute Estimates). Growth is thus expected to be augmented by continued favorable gains in domestic wine consumption and production, along with international exports.
  • Premiumization of wines in the United States is nearing maturity, and wine manufacturers are looking towards consumers that use the wine on a regular basis, instead of an occasional drink to toast. In addition, advances are spurred by surging disposable personal incomes and changing alcoholic beverage preferences occurring with younger consumers. These changes include the preference for wine over beer among millennials and a larger share of millennials consuming wine on a daily basis than that in other age groups.
  • Millennial and boomer demographics are already impacting the wine market, which has thrust the wine packaging market to look for new solutions. In order to meet the demand from the US winemakers and other newcomers in the flourishing organic market, companies like Gallo Glass are investing in their facilities to service the Californian wine industry, which continues to grow steadily, and currently accounts for roughly 81% of the country’s wine.
  • Due to the attractive wine market in the United States, and the efforts made by the government to manufacture locally, local wine packaging providers are providing product innovations to attract customers. For instance, Ardagh Group is innovating its products, including options like its ECO Series collection, which achieves the same standards of technical and aesthetic quality as traditional bottles, while resulting in transportation savings for wineries.
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Competitive Landscape

The wine packaging market is highly fragmented due to the presence of a large number of small players that operate in regional markets and mass of large players that have a global presence. Players are introducing innovative methods of packaging that are not only attractive but are also eco-friendly. Major players are Amcor Limited, Ardagh Group SA, etc. Recent key developments in the market are as below-

  • February 2020 - Amcor Limited collaborated with British start-up Garçon Wines to bring its 100 % recycled and recyclable letterbox friendly wine bottle to the US market.
  • January 2020 - Ardagh Group’s Glass packaging North America business unit, and the largest domestic manufacturer of glass bottles for the US wine market, introduced six new sophisticated glass wine bottle designs.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Industry Value Chain Analysis

    3. 4.3 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.3.1 Bargaining Power of Suppliers

      2. 4.3.2 Bargaining Power of Consumers

      3. 4.3.3 Threat of New Entrants

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

    4. 4.4 Wine Packaging Market Drivers (Innovative Packaging and Attractive Marketing)

    5. 4.5 Market Restraints (Stringent Environmental Regulations | Wine-related Human Health Concerns)

    6. 4.6 Impact of COVID-19 on the Wine Packaging Industry


    1. 5.1 Global Wine Production(2010 - 2019) (in Million hectoliters)

    2. 5.2 Global Wine Consumption(2010 - 2019) (in Million hectoliters)

    3. 5.3 Global Wine Consumption, By Country, 2019 (in Million hectoliters)

    4. 5.4 Major Wine Exporters(2018 - 2019) (Volume & Value)

    5. 5.5 Major Wine Importers(2018 - 2019) (Volume & Value)


    1. 6.1 By Material Type

      1. 6.1.1 Glass

      2. 6.1.2 Plastic

      3. 6.1.3 Metal

      4. 6.1.4 Paper Board

    2. 6.2 By Product Type

      1. 6.2.1 Glass Bottles

      2. 6.2.2 Plastic Bottles

      3. 6.2.3 Bag in Box

      4. 6.2.4 Closures (Natural Corks, Synthetic Corks, Aluminum Screw Caps, and Others)

      5. 6.2.5 Other Packaging Types

    3. 6.3 By Geography

      1. 6.3.1 North America

        1. United States

        2. Canada

      2. 6.3.2 Europe

        1. United Kingdom

        2. Germany

        3. Italy

        4. France

        5. Spain

        6. Rest of Europe

      3. 6.3.3 Asia Pacific

        1. China

        2. Japan

        3. India

        4. Australia and New Zealand

        5. Rest of Asia Pacific

      4. 6.3.4 Latin America

      5. 6.3.5 Middle East and Africa


    1. 7.1 Company Profiles*

      1. 7.1.1 Ardagh Group

      2. 7.1.2 Ball Corporation

      3. 7.1.3 Encore Glass

      4. 7.1.4 G3 Enterprises

      5. 7.1.5 Guala Closures

      6. 7.1.6 International Paper

      7. 7.1.7 Liqui-Box Corporation ( Dow Chemical Company)

      8. 7.1.8 Maverick Enterprises

      9. 7.1.9 Owens-Illinois Group

      10. 7.1.10 Saverglass SAS

      11. 7.1.11 Scholle Corporation

      12. 7.1.12 Tetra Laval International

      13. 7.1.13 TricorBraun Incorporated


**Subject to Availability

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Frequently Asked Questions

The Wine Packaging Market market is studied from 2018 - 2026.

The Wine Packaging Market is growing at a CAGR of 2.65% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2020.

Amcor Limited, Ardagh Group SA, Ball Corporation, Encore Glass Inc., International Paper are the major companies operating in Wine Packaging Market.

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