Wine Packaging Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Report Covers Global Wine Bottle Packaging Manufacturers and the Market is Segmented By Packaging Material (Glass, Plastic, Metal, Paperboard), Product Type (Glass Bottles, Plastic Bottles, Bag in Box, Closures), and Geography. The market size and projections are in USD million for all the mentioned segments.

Wine Packaging Market Size

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Wine Packaging Market Summary
Study Period 2018 - 2029
Market Size (2024) USD 5.69 Billion
Market Size (2029) USD 7.43 Billion
CAGR (2024 - 2029) 5.48 %
Fastest Growing Market Asia Pacific
Largest Market North America

Major Players

Wine Packaging Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Wine Packaging Market Analysis

The Wine Packaging Market size is estimated at USD 5.69 billion in 2024, and is expected to reach USD 7.43 billion by 2029, growing at a CAGR of 5.48% during the forecast period (2024-2029).

Some popular emerging trends expected to become regular in wine packaging are twist-off corks, bottle wraps, thinner eco-glass, laser-cut labels, etched glass, and shrink-wrap sleeves.

  • The growing wine demand and evolving consumer behavior towards packaging aid the opportunities in wine packaging. Due to the increased competitiveness in wine markets, companies are now focusing on acquiring information about their customers' requests to cater to changing customer demand. Additionally, according to the International Organisation of Vine and Wine (OIV), in 2021, the United was the most significant wine consumer in the world, with 33.1 million hectoliters, followed by France, Italy, and Germany, with 25.2, 24.2, and 19.8 million hectoliters respectively.
  • Additionally, with the rise of Italian wine production as the standard, new business opportunities are being created in this rapidly growing market. Also, Modern B2B Marketplace platform helps buyers and sellers identify new product sourcing opportunities with the best production experts from the top wine vineyards in Italy. This allows wine manufacturers to their online presence and marketing products, thus boosting their sales.
  • Also, while purchasing wine, consumers look for aspects such as a retail shelf, packaging, labeling, etc. This packaging protects and preserves the wine from within and is also used as a marketing tool. Wine packaging is a way to influence the customer's perception and, ultimately, acceptance of the product. With wine, the package appears to have a more significant influence over the consumer than other extrinsic cues such as brand name, price, etc.
  • Moreover, manufacturers are increasingly using innovative materials such as metal, cork, and rubber to make wine bottles stronger, recyclable, and resealable. Wine packaging manufacturers focus on reducing their environmental footprint and formulating highly eco-friendly and sustainable solutions for packaging.
  • However, despite its strength, cardboard can be dented, crushed, or damaged under some conditions. Also, they are not waterproof and cannot withstand weather conditions like snow or rain, and they prove ineffective while keeping the product inside the box free from water and snow molecules.
  • Covid-19 impacted many organizations and enterprises outside the medical and emergency sectors, creating a ripple effect across the globe. Many industries, like wine packaging, were sterilized by the introduction of social distancing and lockdown on a global scale. The impacts of pandemic affected wine purchases. As per the study by Wittwer and Anderson, there was a reduction in the value of domestic consumption of wine by 14% due to the insurgence of the covid-19 virus in Western Europe. Further, the Russia-Ukraine war has an impact on the overall packaging ecosystem.

Wine Packaging Market Trends

This section covers the major market trends shaping the Wine Packaging Market according to our research experts:

Growing Consumption of Premium Wines

  • Alcoholic beverages dominate the glass bottles segment in the United States. A high percentage of distilled spirits and wines are packaged using glass containers, while in the beer segment, the rate of glass containers decreased significantly.
  • Also, the export value of bottled wine from Italy increased significantly between the first quarter of 2012 to the first quarter of 2022. After facing a decline slightly in 2020, the value of bottled wine exports returned to growth. It reached nearly EUR 2.6 billion (~USD 2.74 billion) in the first half of 2022, compared to EUR 1.7 billion (~USD 1.80 billion) in the first half of 2012, according to ISTAT. The growing export is expected to support the demand for the wine packaging market.
  • Alternative packaging has already seen a growing interest for several reasons, such as lighter materials, easier to ship, less likely to break, and still offering a bit of novelty for consumers. This creates an opportunity for recyclable plastic and aluminum to enter the market.
  • Additionally, the factor affecting the price of wine is the glass bottle. Reasons behind these broad price increases are equally diverse things such as labor issues, shipping issues, and since Russia's invasion of Ukraine, fuel costs. Not only does shipping heavy wine bottles require more fuel, but they're also energy-intensive. With oil prices reportedly up as much as 70% in the past year, wine manufacturers are looking for other packaging solutions for wine, such as Cans. For instance, in October 2021, Ball Corporation Argentina and Mosquita muerta wines presented Argentina's first canned sparkling wine.
Wine Packaging Market - Export Value of Bottled Wine From ltaly (In EUR Billion), First Half of 2012 -2022

North America to Account for a Major Share

  • Premiumization of wines in the United States is nearing maturity, and wine manufacturers are looking towards consumers that use the wine regularly instead of an occasional drink to toast. In addition, advances are spurred by surging disposable personal incomes and changing alcoholic beverage preferences among younger consumers. These changes include the preference for wine over beer among boomers and a larger share of boomers consuming wine daily than in other age groups. Also, according to Wine Institute, the Average wine consumption per United States resident has increased from 2.82 gallons in 2014 to 3.18 gallons in 2021.
  • Millennial and boomer demographics are already impacting the wine market, which has thrust the wine packaging market to look for new solutions. For instance, according to Silicon Valley Bank, the wine sales share of millennials in the United States was 19.8% compared to boomers, which was 47.3% in 2021. Also, to meet the demand from the US winemakers and other newcomers in the flourishing organic market, companies like Gallo Glass are investing in their facilities to service the Californian wine industry, which continues to grow steadily, and currently accounts for roughly 81% of the country's wine.
  • Due to the attractive wine market in the United States and the efforts made by the government to manufacture locally, local wine packaging providers are providing product innovations to attract customers. For instance, Ardagh Group is innovating its products, including options like its ECO Series collection, which achieves the same standards of technical and aesthetic quality as traditional bottles while resulting in transportation savings for wineries.
  • Moreover, the wine packaging is also supported by the growing sales of wine in Canada. According to StatCan, approximately 537.41 million liters of wine were sold in Canada in 2021, which increased from 527 million liters in 2020.
Wine Packaging Market - Wine Packaging Market - Growth Rate by Region

Wine Packaging Industry Overview

The wine packaging market is highly fragmented due to the large number of small players operating in regional markets and the mass of prominent players with a global presence."Players are introducing innovative methods of packaging that are not only attractive but also eco-friendly."Major players are Amcor Limited, Ardagh Group SA, etc. Recent key developments in the market are as below-

  • July 2022: New wine brand "Juliet" "has launched its luxury boxed wines, which come in a cylindrical container called Eco-Magnum. Debuting with a 2021 Sauvignon Blanc and 2021 Grenache Rosé, Juliet hails from a Certified California Sustainable Winery in the Happy Canyon of Santa Barbara AVA. The wine is housed in a first-to-market cylindrical container named the ' co-Magnum, which holds two standard bottles of wine (1.5L). Developed by female entrepreneurs with women in mind, Juliet delivers an elevated day-to-day experience for discerning wine drinkers who prioritize sustainability.
  • June 2022: Packamama has collaborated with winemakers Accolade Wines and Taylors Wines on the Australian market launch of wine bottles made from 100% recycled and recyclable PET with a flatter profile that reportedly allows twice as many bottles to fit in a standard wine case, reducing carbon emissions linked with transit.

Wine Packaging Market Leaders

  1. Amcor Limited

  2. Ardagh Group SA

  3. Ball Corporation

  4. Encore Glass Inc.

  5. International Paper

*Disclaimer: Major Players sorted in no particular order

Wine Packaging Market Concentration
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Wine Packaging Market News

  • December 2022: In the Wine Industry Impacts Awards (WIIA) announced in December 2022, presented by the Wine Industry Suppliers Association (WISA), Orora Glass took out the top prize in the Packaging & Design category for its lightweight sparkling wine bottle. It was described as a fantastic and sustainable packaging alternative for sparkling beverages, 100 grams lighter than the brand's standard sparkling bottle yet having the same diameter, height, and GV rating.
  • November 2022: Smurfit Kappa has created an innovative and sustainable packaging solution tailored explicitly for wine to help businesses in the sector capitalize on the continued growth in eCommerce wine sales.

Wine Packaging Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Industry Value Chain Analysis

    3. 4.3 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.3.1 Bargaining Power of Suppliers

      2. 4.3.2 Bargaining Power of Consumers

      3. 4.3.3 Threat of New Entrants

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

    4. 4.4 Market Drivers

      1. 4.4.1 Innovative Packaging and Attractive Marketing

    5. 4.5 Market Challenges

      1. 4.5.1 Stringent Environmental Regulations

      2. 4.5.2 Wine-related Human Health Concerns

    6. 4.6 Impact of COVID-19 on the Wine Packaging Industry


    1. 5.1 Global Wine Production (2021 - 2021) (in Million hectoliters)

    2. 5.2 Global Wine Consumption (2020 - 2021) (in Million hectoliters)

    3. 5.3 Global Wine Consumption, By Country, 2021 (in Million hectoliters)

    4. 5.4 Major Wine Exporters (2020 - 2021) (Volume & Value)

    5. 5.5 Major Wine Importers (2020- 2021) (Volume & Value)


    1. 6.1 Material Type

      1. 6.1.1 Glass

      2. 6.1.2 Plastic

      3. 6.1.3 Metal

      4. 6.1.4 Paper Board

    2. 6.2 Product Type

      1. 6.2.1 Glass Bottles

      2. 6.2.2 Plastic Bottles

      3. 6.2.3 Bag in Box

      4. 6.2.4 Closures (Natural Corks, Synthetic Corks, Aluminum Screw Caps, and Others)

      5. 6.2.5 Other Product Types

    3. 6.3 Geography

      1. 6.3.1 North America

        1. United States

        2. Canada

      2. 6.3.2 Europe

        1. United Kingdom

        2. Germany

        3. Italy

        4. France

        5. Spain

        6. Rest of Europe

      3. 6.3.3 Asia Pacific

        1. China

        2. Japan

        3. Australia and New Zealand

        4. Rest of Asia Pacific

      4. 6.3.4 Latin America

      5. 6.3.5 Middle East and Africa


    1. 7.1 Company Profiles*

      1. 7.1.1 Ardagh Group

      2. 7.1.2 Ball Corporation

      3. 7.1.3 Encore Glass

      4. 7.1.4 G3 Enterprises

      5. 7.1.5 Guala Closures

      6. 7.1.6 International Paper

      7. 7.1.7 Liqui-Box Corporation ( Dow Chemical Company)

      8. 7.1.8 Maverick Enterprises

      9. 7.1.9 Owens-Illinois Group

      10. 7.1.10 Saverglass SAS

      11. 7.1.11 Scholle Corporation

      12. 7.1.12 Tetra Laval International

      13. 7.1.13 TricorBraun Incorporated


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Wine Packaging Industry Segmentation

The process of providing a protective and informative covering to the product so that it helps to protect the product during its handling, storage, and movement is termed packaging. It provides valuable information about the content of the package.

The study tracks the demand for the packaging market through the revenue derived from glass, plastic, metal, and paperboard. It also includes the effect of regulations and drivers on market growth. The Wine Packaging Market is segmented by Packaging Material (Glass, Plastic, Metal, Paperboard), Product Type (Glass Bottles, Plastic Bottles, Bag in Box, Closures), and Geography. The market sizes and projections are provided in USD million for all the mentioned segments.

Material Type
Paper Board
Product Type
Glass Bottles
Plastic Bottles
Bag in Box
Closures (Natural Corks, Synthetic Corks, Aluminum Screw Caps, and Others)
Other Product Types
North America
United States
United Kingdom
Rest of Europe
Asia Pacific
Australia and New Zealand
Rest of Asia Pacific
Latin America
Middle East and Africa
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Wine Packaging Market Research FAQs

The Wine Packaging Market size is expected to reach USD 5.69 billion in 2024 and grow at a CAGR of 5.48% to reach USD 7.43 billion by 2029.

In 2024, the Wine Packaging Market size is expected to reach USD 5.69 billion.

Amcor Limited, Ardagh Group SA, Ball Corporation, Encore Glass Inc. and International Paper are the major companies operating in the Wine Packaging Market.

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the North America accounts for the largest market share in Wine Packaging Market.

In 2023, the Wine Packaging Market size was estimated at USD 5.39 billion. The report covers the Wine Packaging Market historical market size for years: 2018, 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Wine Packaging Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Wine Packaging Industry Report

Statistics for the 2024 Wine Packaging market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Wine Packaging analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Wine Packaging Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)