Wine Packaging Market - Trends, Share, Size & Companies

Name: Wine Packaging Market - Trends, Share, Size & Companies
Creator: Mordor Intelligence
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Wine Packaging Market Size and Share

Market Overview

Study Period	2019 - 2030
Market Size (2025)	USD 5.87 Billion
Market Size (2030)	USD 7.67 Billion
Growth Rate (2025 - 2030)	5.28% CAGR
Fastest Growing Market	Asia Pacific
Largest Market	North America
Market Concentration	Low
Major Players *Disclaimer: Major Players sorted in no particular order Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0.

Wine Packaging Market Summary — Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0.

Wine Packaging Market Analysis by Mordor Intelligence

The wine packaging market size reached USD 5.87 billion in 2025 and is forecast to climb to USD 7.67 billion by 2030, advancing at a 5.28% CAGR over the period. Strong glass bottle demand, growing interest in lightweight designs and the rapid adoption of alternative formats such as cans and bag-in-box options are steering this trajectory. Premiumisation in China, lightweight glass roll-outs in Europe, and direct-to-consumer (DtC) acceleration in North America are reshaping production scale and logistics economics across the wine packaging market. Regulatory pressure—from the European Union’s 100%-recyclable-by-2030 mandate to California’s redemption-value expansion—continues to push suppliers toward circular materials and energy-efficient furnaces, even as glass price volatility persists. Metal packaging’s recyclability appeals to younger, mobile consumers while bio-based closures gain traction as vineyards certify sustainability practices.

Key Report Takeaways

By material, glass retained 68.22% of wine packaging market share in 2024; metal is projected to expand at an 8.43% CAGR to 2030.
By product type, glass bottles led with 55.76% revenue in 2024, while cans are forecast to grow at a 7.88% CAGR through 2030.
By closure type, natural cork captured 45.42% share of the wine packaging market size in 2024 and screw caps are advancing at an 8.11% CAGR through 2030.
By wine type, still wines held 69.23% of category volume in 2024; low- and no-alcohol wines are set to record a 9.21% CAGR to 2030.
By capacity, the 375–750 mL segment controlled 61.31% of the wine packaging market share in 2024, while sub-375 mL formats are growing at 7.53% CAGR.
By distribution channel, direct sales accounted for 57.53% of 2024 revenue; indirect channels are projected to rise at 6.42% CAGR to 2030.
By geography, North America led with 38.12% revenue in 2024, while Asia-Pacific is forecasted to grow at a 7.92% CAGR through 2030.

Global Wine Packaging Market Trends and Insights

Drivers Impact Analysis

Driver	(~) % Impact on CAGR Forecast	Geographic Relevance	Impact Timeline
Premiumisation of wine in China elevating demand for designer bottles	+0.8%	China, wider APAC	Medium term (2-4 years)
Lightweight glass bottle adoption by European wineries to cut CO₂	+0.6%	Europe, North America	Long term (≥ 4 years)
Rapid uptake of bag-in-box formats in Nordic e-grocery	+0.4%	Nordics, N. Europe	Short term (≤ 2 years)
Rise of DtC channels in the US accelerating ready-to-ship packs	+0.5%	North America	Medium term (2-4 years)
Surge in canned and PET single-serve wines for outdoor use in Oceania	+0.3%	Australia, New Zealand	Short term (≤ 2 years)
Vineyard sustainability certifications driving bio-based closures	+0.2%	Global premium regions	Long term (≥ 4 years)

Source: Mordor Intelligence

Premiumisation of Wine in China Elevating Demand for Designer Bottles

Young urban consumers in China value convenience and affordability yet still associate sophisticated design with quality. Innovations such as Huadong Winery’s keg wine and Franzia’s boxed offerings support casual gatherings without diluting brand equity, lifting premium-styled alternatives within the wine packaging market. ^{[1] Vino Joy, “How Unconventional Wine Packaging Is Winning Over Young Palates in China,” vino-joy.com}

Lightweight Glass Bottle Adoption by European Wineries to Cut CO₂

Bourgogne’s carbon-neutral roadmap exposed bottle weight as a critical emissions driver; Verallia’s 300 g Bordeaux Air proves that a lighter bottle can retain tradition while trimming up to 40% of CO₂, propelling broader adoption across the wine packaging market. ^{[2]Meininger's International, “Sweden Bids Farewell to Heavy Bottles,” meiningers-international.com}

Rapid Uptake of Bag-in-Box Formats in the Nordics’ E-grocery Channel

Systembolaget’s policies helped bag-in-box capture more than 50% volume in Sweden and Norway, delivering 40% logistics savings and reinforcing environmental credentials that resonate in the wine packaging market.

Rise of DtC Channels in the US Accelerating On-premise Ready-to-Ship Packaging

California’s CRV expansion aligns packaging with recycling targets, rewarding solutions that ship safely and recycle easily, boosting sales through DtC platforms that underpin the wine packaging market.

Restraints Impact Analysis

Restraint	(~) % Impact on CAGR Forecast	Geographic Relevance	Impact Timeline
EU plastic packaging taxes increasing PET cost	-0.4%	Europe, spillover	Short term (≤ 2 years)
Recyclate shortages limiting rPET roll-outs	-0.3%	Global, esp. EU & US	Medium term (2-4 years)
Higher oxygen transmission risk in alt-closures	-0.2%	Global premium tiers	Long term (≥ 4 years)
Soda-ash price volatility inflating glass costs	-0.5%	Global	Short term (≤ 2 years)

Source: Mordor Intelligence

EU Plastic Packaging Taxes Increasing Cost of PET Solutions

Mandatory recycled-content quotas and PFAS bans inflate compliance costs, making PET less competitive for premium lines within the wine packaging market.

Global Recyclate Supply Shortages Limiting rPET Wine Bottle Roll-outs

Competition with soft drinks for food-grade rPET escalates prices; wine volumes lack the scale to secure feedstock, constraining sustainable goals across the wine packaging market.

Segment Analysis

By Material Type: Glass Dominance Faces Metal Innovation

Glass accounted for 68.22% of the wine packaging market in 2024 due to its inert nature and premium perception. Lightweight furnace upgrades and higher cullet ratios help maintain leadership while cutting emissions. Metal’s 8.43% CAGR reflects aluminum’s recyclability and chill-speed advantages, luring outdoor-oriented consumers and shaping future preference across the wine packaging market. ^{[3]Metal Packaging Europe, “A Revolution for the Wine Industry?” metalpackagingeurope.org} Paper bottles from Frugalpac and PET hybrids broaden the material field as regulators push 100% recyclable targets.

Plastic and paper advances test longstanding hierarchies. Frugalpac’s fibre shell uses 77% less plastic and holds an 84% lower carbon footprint than glass, making it an attractive alternative in the wine packaging industry. Glass manufacturers counter by piloting electric furnaces and ultra-light designs. Aluminum bottles leverage resealable tops to extend freshness, while bio-based PET integrates up to 30% rPET yet awaits greater recyclate supply.

Wine Packaging Market: Market Share by Material Type — Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0.

By Product Type: Bottles Lead While Cans Accelerate

Traditional bottles delivered 55.76% of 2024 revenue, an anchor for cellaring and ritual. Still, cans are growing at 7.88% CAGR, meeting single-serve convenience and stadium regulations within the wine packaging market. Bag-in-box lines achieve scale benefits and hold 56% of Swedish volume, illustrating premium-grade evolution.

PET bottles secure niche roles with six-month shelf life thanks to ALPLA’s barrier layers, while pouches win festival share. Smart labels that satisfy EU digital mandates surface on bottles and cans alike, enriching traceability and reinforcing the wine packaging market’s omnichannel strategy.

By Closure Type: Cork Tradition Meets Screw Cap Efficiency

Natural cork preserved 45.42% of 2024 volumes and supports Mediterranean rural economies. Screw caps grow at 8.11% CAGR, aided by blind tastings that highlight freshness retention, altering sentiment across the wine packaging market. Bio-based technical corks claim net-zero status, while glass stoppers adorn ultra-premium editions.

Research on cork VOCs reveals nuanced flavor integration, opening paths for composite stoppers that offset waste cork. Screw-cap producers add tamper evidence and embossed branding, further normalizing the technology within the wine packaging industry.

By Wine Type: Still Wine Dominance Challenged by Low-Alcohol Innovation

Still wine carried 69.23% 2024 share. Health trends push low- and no-alcohol lines to a 9.21% CAGR, demanding lighter, informative packaging in the wine packaging market. Sparkling lines maintain pressure-resistant bottles yet adopt capsule-free necks to save resources.

Fortified and dessert wines embrace smaller glass to curb oxidation and align with moderation, while low-alcohol labels employ shrink-sleeve graphics to broadcast calorie counts. QR-code disclosures lift transparency and meet upcoming EU e-label rules, tightening convergence between wellness and the wine packaging industry.

By Capacity: Standard Bottles Dominate While Mini Formats Grow

The 375–750 mL tier delivered 61.31% of 2024 shipments and benefits from global line efficiencies. Sub-375 mL volumes expand at 7.53% CAGR, leveraging convenience and premium gift positioning throughout the wine packaging market. Large formats remain keynote for restaurant service and collector events, yet sustainability pushes them toward bulk-on-tap systems.

Mini bottles, often aluminum or PET, allow luxury producers to preserve price points while attracting trial. Standard bottles undergo 10–15% weight cuts via optimized glass allocation, maintaining strength but lowering freight emissions, reinforcing the wine packaging industry’s decarbonization agenda.

Wine Packaging Market: Market Share by Capacity — Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0.

By Distribution Channel: Direct Sales Lead with Indirect Growth

Direct channels held 57.53% share in 2024, underpinned by winery clubs and destination tourism that favor custom shipping units in the wine packaging market. Retail and e-commerce platforms fuel indirect growth at 6.42% CAGR, demanding pallet-friendly cases and tamper-proof seals.

Hybrid strategies emerge as wineries meld personalized DtC experiences with broad grocery reach. Packaging capable of automated fulfilment yet delivering premium unboxing becomes decisive, reflecting omnichannel complexity across the wine packaging industry.

Geography Analysis

North America remain the largest revenue contributor. Robust DtC laws and recycling expansion in California integrate 5- and 10-cent deposits that steer the wine packaging market toward curbside-compatible designs. European policies dictate 100% recyclability by 2030, sparking investment in electric furnaces and bag-in-box innovation that lowers freight emissions.

Asia-Pacific leads growth through 2030. China’s premiumisation mixes designer glass with cost-effective boxes, while Australian grants back lightweight PET and paper bottles, accelerating regional momentum for the wine packaging market. E-grocery convenience intertwines with environmental marketing to convert younger consumers.

Middle East and Africa and South America provide emerging pathways. Warmer climates lean toward lighter, oxidation-barrier formats, and exporters deploy packaging that meets EU rules while minimizing freight. Domestic producers explore rPET and canning lines to reach new drinkers, illustrating the global spread of the wine packaging industry’s innovations.

Wine Packaging Market CAGR (%), Growth Rate by Region — Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0.

Competitive Landscape

Market concentration is fragmented. Owens-Illinois, Verallia, and Ardagh Group dominate glass, yet face aluminum stalwarts such as Ball and disruptive paper pioneers like Frugalpac. Verallia’s 300 g Bordeaux Air bottle reduces emissions 40%, reinforcing incumbency while meeting the wine packaging market’s low-carbon targets.

Start-ups leverage agility: Packamama’s flat PET bottle secures government funding in Australia, and Frugalpac’s US rollout with Target places 256,000 units on shelf, broadening consumer access. TricorBraun’s acquisitions of Euroglas and Glaspack highlight consolidation as distributors seek scale across the wine packaging market.

Technology patents on multilayer pouches, self-aerating bottles and IoT-enabled trackers proliferate, creating new points of differentiation. Partnerships between closure specialists and analytics firms track oxygen ingress in real time, enhancing quality control inside the wine packaging industry.

Wine Packaging Industry Leaders

Ball Corporation
Owens-Illinois Inc. (O-I)
Amcor plc
Tetra Laval International SA
Crown Holdings, Inc.
*Disclaimer: Major Players sorted in no particular order

Wine Packaging Market Concentration — Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0.

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Recent Industry Developments

May 2025: Ball reported 2.6% shipment growth and reaffirmed double-digit EPS guidance, underlining aluminum’s momentum in the wine packaging market.
May 2025: Smurfit Westrock posted USD 7,656 million Q1 sales and added converting plants while closing 500,000 tons of paper capacity to streamline operations.
April 2025: FitVine introduced resealable aluminum bottles for active consumers, extending premium positioning beyond glass.
February 2025: ProMach launched a Wine & Spirits Solutions Group to integrate packaging lines for DtC efficiency

Table of Contents for Wine Packaging Industry Report

1. INTRODUCTION

1.1 Study Assumptions and Market Definition
1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET LANDSCAPE

4.1 Market Overview
4.2 Market Drivers
- 4.2.1 Premiumisation of Wine in China Elevating Demand for Designer Bottles
- 4.2.2 Light-weight Glass Bottle Adoption by European Wineries to Cut CO₂
- 4.2.3 Rapid Uptake of Bag-in-Box Formats in the Nordics' E-grocery Channel
- 4.2.4 Rise of Direct-to-Consumer (DtC) Channels in the US Accelerating On-premise Ready-to-Ship Packaging
- 4.2.5 Surge in Canned and PET-Single-Serve Wines for Outdoor Consumption in Oceania
- 4.2.6 Vineyard Sustainability Certifications Driving Bio-based Closures Adoption
4.3 Market Restraints
- 4.3.1 EU Plastic Packaging Taxes Increasing Cost of PET Solutions
- 4.3.2 Global Recyclate Supply Shortages Limiting rPET Wine Bottle Roll-outs
- 4.3.3 Higher Oxygen Transmission Risk in Alternative Closures Capping Premium-Wine Penetration
- 4.3.4 Volatility in Soda-ash Pricing Inflating Glass Bottle Costs
4.4 Supply-Chain Analysis
4.5 Technological Outlook
4.6 Regulatory Outlook
4.7 Porter's Five Forces Analysis
- 4.7.1 Bargaining Power of Suppliers
- 4.7.2 Bargaining Power of Buyers
- 4.7.3 Threat of New Entrants
- 4.7.4 Threat of Substitutes
- 4.7.5 Intensity of Competitive Rivalry

5. MARKET SIZE AND GROWTH FORECASTS (VALUE)

5.1 By Material Type
- 5.1.1 Glass
- 5.1.2 Plastic
- 5.1.3 Metal
- 5.1.4 Paper
5.2 By Product Type
- 5.2.1 Glass Bottles
- 5.2.2 Plastic Bottles
- 5.2.3 Bag-in-Box
- 5.2.4 Cans
- 5.2.5 Pouches
5.3 By Closure Type
- 5.3.1 Natural Cork
- 5.3.2 Technical/Synthetic Cork
- 5.3.3 Screw Caps
- 5.3.4 Crown Caps
- 5.3.5 Others (T-stoppers, Vino-Lok)
5.4 By Wine Type
- 5.4.1 Still Wine
- 5.4.2 Sparkling Wine
- 5.4.3 Fortified and Dessert Wine
- 5.4.4 Low and No-Alcohol Wine
5.5 By Capacity
- 5.5.1 Less than 375 mL
- 5.5.2 375-750 mL
- 5.5.3 750-1,500 mL
- 5.5.4 More than 1,500 mL
5.6 By Distribution Channel
- 5.6.1 Direct Sales
- 5.6.2 Indirect Sales
5.7 By Geography
- 5.7.1 North America
- 5.7.1.1 United States
- 5.7.1.2 Canada
- 5.7.1.3 Mexico
- 5.7.2 Europe
- 5.7.2.1 Germany
- 5.7.2.2 United Kingdom
- 5.7.2.3 France
- 5.7.2.4 Italy
- 5.7.2.5 Spain
- 5.7.2.6 Russia
- 5.7.2.7 Rest of Europe
- 5.7.3 Asia-Pacific
- 5.7.3.1 China
- 5.7.3.2 India
- 5.7.3.3 Japan
- 5.7.3.4 South Korea
- 5.7.3.5 Australia and New Zealand
- 5.7.3.6 Rest of Asia-Pacific
- 5.7.4 Middle East and Africa
- 5.7.4.1 Middle East
- 5.7.4.1.1 United Arab Emirates
- 5.7.4.1.2 Saudi Arabia
- 5.7.4.1.3 Turkey
- 5.7.4.1.4 Rest of Middle East
- 5.7.4.2 Africa
- 5.7.4.2.1 South Africa
- 5.7.4.2.2 Nigeria
- 5.7.4.2.3 Egypt
- 5.7.4.2.4 Rest of Africa
- 5.7.5 South America
- 5.7.5.1 Brazil
- 5.7.5.2 Argentina
- 5.7.5.3 Rest of South America

6. Competitive Landscape

6.1 Market Concentration
6.2 Strategic Moves
6.3 Market Share Analysis
6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products and Services, and Recent Developments)
- 6.4.1 Owens-Illinois Inc. (O-I)
- 6.4.2 Verallia SA
- 6.4.3 Ardagh Group SA
- 6.4.4 Saverglass SAS
- 6.4.5 Vetropack Holding AG
- 6.4.6 BA Glass Group
- 6.4.7 Consol Glass Pty Ltd
- 6.4.8 Guala Closures Group
- 6.4.9 Amorim Cork, S.A.
- 6.4.10 Vinventions LLC (Nomacorc)
- 6.4.11 Amcor plc
- 6.4.12 Ball Corporation
- 6.4.13 TricorBraun Inc.
- 6.4.14 Tetra Laval International SA
- 6.4.15 SIG Combibloc Group AG
- 6.4.16 Scholle IPN (Sealed Air)
- 6.4.17 Liqui-Box (Sealed Air)
- 6.4.18 International Paper Company
- 6.4.19 G3 Enterprises Inc.
- 6.4.20 Maverick Enterprises Inc.
- 6.4.21 Encore Glass Inc.
- 6.4.22 Smurfit WestRock
- 6.4.23 Crown Holdings, Inc.

7. Market Opportunities & Future Outlook

7.1 White-space and Unmet-need Assessment

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Global Wine Packaging Market Report Scope

The process of providing a protective and informative covering to the product so that it helps to protect the product during its handling, storage, and movement is termed packaging. It provides valuable information about the content of the package.

The study tracks the demand for the packaging market through the revenue derived from glass, plastic, metal, and paperboard. It also includes the effect of regulations and drivers on market growth. The Wine Packaging Market is segmented by Packaging Material (Glass, Plastic, Metal, Paperboard), Product Type (Glass Bottles, Plastic Bottles, Bag in Box, Closures), and Geography. The market sizes and projections are provided in USD million for all the mentioned segments.

By Material Type	Glass
	Plastic
	Metal
	Paper
By Product Type	Glass Bottles
	Plastic Bottles
	Bag-in-Box
	Cans
	Pouches
By Closure Type	Natural Cork
	Technical/Synthetic Cork
	Screw Caps
	Crown Caps
	Others (T-stoppers, Vino-Lok)
By Wine Type	Still Wine
	Sparkling Wine
	Fortified and Dessert Wine
	Low and No-Alcohol Wine
By Capacity	Less than 375 mL
	375-750 mL
	750-1,500 mL
	More than 1,500 mL
By Distribution Channel	Direct Sales
	Indirect Sales

By Geography	North America	United States
		Canada
		Mexico

	Europe	Germany
		United Kingdom
		France
		Italy
		Spain
		Russia
		Rest of Europe

	Asia-Pacific	China
		India
		Japan
		South Korea
		Australia and New Zealand
		Rest of Asia-Pacific

	Middle East and Africa	Middle East	United Arab Emirates
			Saudi Arabia
			Turkey
			Rest of Middle East

		Africa	South Africa
			Nigeria
			Egypt
			Rest of Africa

	South America	Brazil
		Argentina
		Rest of South America

By Material Type

Glass

Plastic

Metal

Paper

By Product Type

Glass Bottles

Plastic Bottles

Bag-in-Box

Cans

Pouches

By Closure Type

Natural Cork

Technical/Synthetic Cork

Screw Caps

Crown Caps

Others (T-stoppers, Vino-Lok)

By Wine Type

Still Wine

Sparkling Wine

Fortified and Dessert Wine

Low and No-Alcohol Wine

By Capacity

Less than 375 mL

375-750 mL

750-1,500 mL

More than 1,500 mL

By Distribution Channel

Direct Sales

Indirect Sales

By Geography

North America	United States
	Canada
	Mexico
Europe	Germany
	United Kingdom
	France
	Italy
	Spain
	Russia
	Rest of Europe
Asia-Pacific	China
	India
	Japan
	South Korea
	Australia and New Zealand
	Rest of Asia-Pacific

Middle East and Africa	Middle East	United Arab Emirates
		Saudi Arabia
		Turkey
		Rest of Middle East

	Africa	South Africa
		Nigeria
		Egypt
		Rest of Africa
South America	Brazil
	Argentina
	Rest of South America

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Key Questions Answered in the Report

What is the current size of the wine packaging market?

The wine packaging market size was USD 5.87 billion in 2025 and is forecast to reach USD 7.67 billion by 2030.

Which material dominates global wine packaging?

Glass leads with 68.22% share, thanks to its proven preservation abilities and premium image.

Why are lightweight glass bottles gaining popularity?

They reduce CO₂ emissions by up to 40% while retaining brand aesthetics, aligning with strict EU sustainability rules.

Which packaging format is growing fastest?

Aluminum cans are expanding at a 7.88% CAGR, driven by portability, recyclability and younger consumer appeal.

How are EU regulations shaping packaging choices?

The Packaging and Packaging Waste Regulation requires 100% recyclable solutions by 2030, pushing suppliers toward lighter, recyclable and recycled-content materials.

What role does direct-to-consumer shipping play in packaging design?

DtC growth prioritizes protective, recyclable and brand-focused shipping formats that perform both in transit and at unboxing.

Page last updated on: July 13, 2025