Market Share of Wi-Fi Analytics Industry
The Wi-Fi analytics market is highly fragmented. Overall, the competitive rivalry among existing competitors is high. Moreover, acquisitions and collaboration of large companies with startups are expected, which are focused on innovation. The major players in the market are Cisco Systems, Inc., Cloud4Wi, Inc., Purple Wi-Fi Ltd, RetailNext, Inc., and Yelp Wi-Fi Inc. among others. Players in the market are adopting strategies such as partnerships, innovations, and acquisitions to enhance their product offerings and gain sustainable competitive advantage.
In January 2023, Purple announced a strategic partnership with Altitude Trampoline Park, a trampoline facility, to enhance CRM record collecting, obtain venue-level feedback, and increase expenditure at concessions. Altitude has opted to integrate Purple's Guest WiFi solution throughout its corporate sites in the United States. Additional franchise locations have followed after the launch, with each park having more than 30,000 square feet of indoor area.
Wi-Fi Analytics Market Leaders
Cisco Systems, Inc.
Cloud4Wi, Inc.
Purple Wi-Fi Ltd
RetailNext, Inc.
Yelp Wi-Fi Inc.
*Disclaimer: Major Players sorted in no particular order
