Web Development Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Web Development Market Report is Segmented by Type (Website, Web App and More), Enterprises (SMEs, Large Enterprises), End-User Vertical (Retail and E-Commerce, IT and Telecom and More), Technology Stack(Headless CMS / Composable, API-First and Serverless and More), Deployment Model (Cloud-Based, On-Premise and Hybrid) and Geography. The Market Forecasts are Provided in Terms of Value (USD).

Web Development Market Size and Share

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Web Development Market Analysis by Mordor Intelligence

The web development services market size stood at USD 80.6 billion in 2025 and is on course to reach USD 125.4 billion by 2030, advancing at a 9.30% CAGR. Continuous digital-transformation mandates, rising cloud adoption, and the need to embed generative-AI features directly inside customer-facing portals keep budgets resilient despite broader cost controls. Large enterprises are prioritizing composable and headless architectures to shorten release cycles, while small firms use low-code platforms to close capability gaps without adding full-time developers. The accelerating shift from desktop to mobile, backed by stricter accessibility and privacy rules, is also steering investments toward performance-centric frameworks that deliver fast, standards-compliant experiences. Finally, value-chain collaborations between hyperscale cloud vendors and global systems integrators are amplifying service depth, giving buyers one-stop access to strategy, build, and manage offerings within the web development services market.[1]Tata Consultancy Services, “TCS Bets Big on Azure Open AI: Plans to Train 25,000 Engineers,” tcs.com

Key Report Takeaways

  • By type, web applications led with 58% of web development services market share in 2024; Progressive Web Apps are growing the fastest at 14.00% CAGR to 2030. 
  • By deployment model, cloud-based solutions held 70% of the web development services market size in 2024, while serverless architectures post the top CAGR at 18.90% through 2030. 
  • By enterprise size, large enterprises controlled 63% share in 2024, yet small and medium enterprises expand at an 11.20% CAGR on rising low-code adoption. 
  • By end-user vertical, retail and e-commerce commanded a 30% slice of the market in 2024; healthcare is the fastest-advancing customer group at 14.60% CAGR out to 2030. 
  • By technology stack, React-based front-ends owned 33% share in 2024, whereas headless CMS tools advance at 16.00% CAGR as firms seek composable delivery models. 
  • By geography, North America captured 40% of market revenue in 2024, but Asia-Pacific registers the quickest regional expansion at 17.70% CAGR thanks to hyperscale data-center buildouts.

Segment Analysis

By Type: The PWA Upswing

The segment that groups classic web applications retained 58% revenue in 2024 thanks to entrenched enterprise workflows that rely on robust server-rendered stacks. That dominance translated into USD 46.7 billion of the web development services market size in the base year. Progressive Web Apps, however, expanded at 14.00% CAGR and are projected to narrow the gap rapidly. PWAs lower total cost of ownership by eliminating separate native builds while delivering push notifications and offline caching that heighten engagement. Early adopters within retail and travel note that bounce rates fall when customers can resume sessions without reinstalling apps. In parallel, low-code site builders keep attracting micro-enterprises seeking brochure-style pages, yet they rarely satisfy security, compliance, or multi-region traffic needs at the enterprise tier.

PWA success stories resonate across boardrooms: brands report double-digit revenue lifts after converting sites to service-worker-enabled architectures. Technology vendors are now bundling turnkey PWA accelerators with headless CMS licenses, compressing deployment from months to weeks. As a result, professional-services partners are packaging “PWA in a box” offerings that promise predictable budgets and outcomes, adding fuel to the web development services market.

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Note: Segment shares of all individual segments available upon report purchase

By Enterprise Size: Dual-Track Momentum

Large corporations commanded 63% of 2024 billings, equal to USD 50.8 billion of web development services market share, because they outsource global rollouts that span hundreds of microsites and localized portals. They also require multilayer security assessments, content governance, and multi-cloud resilience—needs best met by tier-one integrators. Yet small and medium enterprises are the faster mover, expanding at 11.20% CAGR on the back of SaaS toolkits and pay-as-you-go cloud that cut initial outlays by a third. SMEs prize serverless back-ends for eliminating server patching and benefiting from usage-linked pricing, freeing scarce capital for marketing spend.

The ability to experiment cheaply levels the playing field: a 20-employee retailer can launch AI-assisted chat ordering capability in weeks by licensing pretrained models through an API. Vendors serving this cohort assemble standardized template libraries and managed-hosting bundles that deliver enterprise-grade uptime without enterprise overhead. These dynamics ensure balanced growth across client sizes within the web development services market.

By End-User Vertical: Healthcare’s Digital Leap

Retail and e-commerce users retained 30% revenue share in 2024 given their early embrace of omnichannel storefronts. By contrast, healthcare registers the steepest climb at 14.60% CAGR to 2030 as telemedicine and patient-engagement portals move from pilot to standard of care. Teleconsultations surged after reimbursement codes expanded in 2024, spurring hospitals to contract specialized vendors for HIPAA-compliant video, scheduling, and records integration. Banking, financial-services, and insurance firms similarly escalate spending to meet rising digital-onboarding and fraud-mitigation needs.

Regulatory frameworks amplify complexity: healthcare developers must validate code against stringent data-protection rules, driving multiyear maintenance retainers. Those factors translate into premium rates and enlarge the total addressable pie for the web development services market.

Web Development  Market
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Note: Segment shares of all individual segments available upon report purchase

By Technology Stack: React plus Headless Wins

React frameworks accounted for 33% of implementations in 2024, credited to a mature ecosystem, vibrant talent community, and seamless integration with GraphQL APIs. Subsequent performance gains from React Server Components make the library even more attractive for content-rich sites. Meanwhile, headless CMS adoption grows 16.00% annually as content teams demand omnichannel syndication without tethering to a single front-end technology. Microservices back-ends anchored on Node.js or Go underpin many of these builds, while edge-rendering via CDN points slashes latency for global visitors.

Suppliers are therefore investing in React component libraries and GraphQL accelerators to meet rising demand. Certification programs tied to headless CMS vendors help partners assure delivery quality, strengthening the value proposition of the web development services market.

By Deployment Model: Serverless on the Rise

Cloud remains the default footing with 70% share, translating into the largest spend pool for the web development services industry. Yet serverless workloads expand at 18.90% CAGR because event-driven billing aligns spend tightly with traffic spikes, curbing idle costs. Enterprises that migrated image-processing micro-services to Function-as-a-Service models report 35% lower monthly bills and faster releases because DevOps teams no longer patch VMs. Hybrid topologies blend serverless APIs with containerized analytics engines that require GPU acceleration, illustrating architectural pluralism.

Vendors differentiate by offering reference blueprints and 24 × 7 observability services that tame serverless complexity. Mastery of cold-start mitigation, concurrency limits, and distributed-tracing tools becomes a new selection criterion as buyers pursue efficiency inside the web development services market.

Geography Analysis

North America safeguarded 40% of global billings in 2024 as entrenched enterprises pursued aggressive modernization programs underpinned by generous cloud credits from hyperscalers. Clients value local regulatory clarity and broad talent pools, allowing rapid experimentation with AI-as-a-Service offerings. The United States alone saw multiple nine-figure deals where customers outsourced legacy portal re-platforming to a single services partner who manages cloud costs, security, and DevSecOps at scale. Canada’s immigration-friendly policies complement that dynamic by channeling high-skill developers into local delivery centers, reinforcing supply for the web development services market.

Asia-Pacific represents the fastest regional climb with a 17.70% CAGR. India anchors growth following multibillion-dollar data-center commitments that double rack capacity and reduce latency for domestic traffic. The rise of India-built Digital Public Infrastructure APIs makes onboarding payments, identity, and document storage straightforward, lowering entry barriers for startups who then contract external agencies to build compliant front-ends. In China, official blueprints to lift the digital-economy share of GDP unlock public incentives for AI-centric commerce platforms, channeling spend toward vendors versed in low-code, headless, and edge-rendered architectures. Japan’s national Society 5.0 policy, backed by subsidy programs for AI testbeds, injects fresh demand for accessibility-compliant corporate portals, diversifying addressable revenue.

Europe delivers steady mid-single-digit growth on the back of GDPR refinements and new accessibility directives that mandate inclusive user journeys. Enterprises put a premium on host-in-region data stores and audit trails, spawning opportunities for vendors that bundle sovereign-cloud hosting with turnkey WCAG-3.0 remediation. Elsewhere, Latin America benefits from Brazilian e-commerce momentum, while select Gulf Cooperation Council states fund “smart city” rollouts that integrate citizen services via web dashboards. Together these pockets sustain a globally diversified web development services market.

Web Development  Market
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Competitive Landscape

The playing field blends tier-one IT-services conglomerates, mid-sized digital specialists, and boutique agencies. Tata Consultancy Services reported USD 29.1 billion in annual revenue and retrained 25,000 engineers on Azure OpenAI tooling, illustrating the scale at which incumbents marshal talent. Accenture logged USD 64.9 billion in fiscal 2024 sales with USD 81.2 billion in bookings and plans to double its Data & AI headcount to 80,000 by 2026, underscoring appetite for cognitive projects. IBM forecasts AI-led growth above market averages and doubled generative-AI revenue in Q4 2024, confirming large-vendor momentum.[3]"IBM forecasts annual revenue growth above estimates on AI adoption rush."

Mid-caps such as EPAM Systems and Thoughtworks carve out niches by delivering design-thinking workshops and cloud-native accelerators with faster decision cycles than mega-vendors. Boutiques target headless CMS, serverless, or sector-specific certifications; for instance, health-tech specialists hold HITRUST and SOC 2 badges that appeal to hospital buyers. Alliances with infrastructure providers are becoming pivotal: partners that rack up AWS, Microsoft, or Google cloud certifications secure co-marketing funds that offset lead-generation costs, tightening competition.

M&A persists as large firms buy capability and client portfolios: Accenture’s recent purchase of Tokyo-based Yumemi adds 400 product-design experts, while Snowflake’s bid for Crunchy Data extends its reach into Postgres-oriented AI data services.[4]CNBC LLC, “Snowflake to Buy Crunchy Data,” cnbc.com Within hosting, World Host Group’s acquisition of A2 Hosting underscores vertical consolidation. These moves indicate a moderate concentration trend but leave ample headroom for innovators, sustaining healthy rivalry inside the web development services market.

Web Development Industry Leaders

  1. Unified Infotech

  2. SDLC Corporation

  3. instinctools GmbH

  4. Softnix Infotech

  5. Openxcell

  6. *Disclaimer: Major Players sorted in no particular order
Web Development Market Concentration
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Recent Industry Developments

  • June 2025: Meta invested USD 14.3 billion for a 49% stake in Scale AI and hired its CEO to spearhead super-intelligence research, boosting demand for high-fidelity data-labeling pipelines.
  • June 2025: Snowflake agreed to acquire Crunchy Data for USD 250 million, bolstering enterprise-grade PostgreSQL support and AI-ready transactional capabilities.
  • May 2025: OpenAI completed a USD 3 billion purchase of Windsurf to scale AI-assisted coding, creating new integration hooks for web-development pipelines.
  • May 2025: Accenture acquired Tokyo-based Yumemi to enhance rapid product-design delivery with 400 specialists joining Accenture Song.

Table of Contents for Web Development Industry Report

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET LANDSCAPE

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 E-commerce and omnichannel boom
    • 4.2.2 Enterprise digital-transformation budgets
    • 4.2.3 Mobile-first and PWA adoption
    • 4.2.4 AI-powered chatbots and personalization
    • 4.2.5 Headless CMS and composable architecture surge
    • 4.2.6 Accessibility regulation (WCAG 3.0) deadlines
  • 4.3 Market Restraints
    • 4.3.1 Cross-browser/device fragmentation
    • 4.3.2 Global talent shortage and rising developer costs
    • 4.3.3 Data-privacy compliance overhead (GDPR, CPRA)
    • 4.3.4 Sustainability pressure and web-carbon audits
  • 4.4 Regulatory Landscape
  • 4.5 Technological Outlook
  • 4.6 Porter's Five Forces Analysis
    • 4.6.1 Bargaining Power of Suppliers
    • 4.6.2 Bargaining Power of Consumers
    • 4.6.3 Threat of New Entrants
    • 4.6.4 Threat of Substitutes
    • 4.6.5 Intensity of Rivalry
  • 4.7 Macroeconomic Impact Assessment
  • 4.8 Investment Analysis

5. MARKET SIZE AND GROWTH FORECASTS (VALUE)

  • 5.1 By Type
    • 5.1.1 Website
    • 5.1.2 Web Application
    • 5.1.3 Progressive Web App (PWA)
    • 5.1.4 Low-/No-Code Site Builder
  • 5.2 By Enterprise Size
    • 5.2.1 Small and Medium-sized Enterprises (SMEs)
    • 5.2.2 Large Enterprises
  • 5.3 By End-user Vertical
    • 5.3.1 Retail and E-commerce
    • 5.3.2 BFSI
    • 5.3.3 Healthcare and Life Sciences
    • 5.3.4 IT and Telecom
    • 5.3.5 Media and Entertainment
    • 5.3.6 Government and Public Sector
    • 5.3.7 Education
    • 5.3.8 Travel and Hospitality
  • 5.4 By Technology Stack
    • 5.4.1 Front-end Framework (React, Angular, Vue)
    • 5.4.2 Back-end Framework (Node, Django, .NET)
    • 5.4.3 Headless CMS / Composable
    • 5.4.4 API-first and Serverless
  • 5.5 By Deployment Model
    • 5.5.1 Cloud-based
    • 5.5.2 On-premise
    • 5.5.3 Hybrid
  • 5.6 By Geography
    • 5.6.1 North America
    • 5.6.1.1 United States
    • 5.6.1.2 Canada
    • 5.6.1.3 Mexico
    • 5.6.2 South America
    • 5.6.2.1 Brazil
    • 5.6.2.2 Argentina
    • 5.6.2.3 Rest of South America
    • 5.6.3 Europe
    • 5.6.3.1 Germany
    • 5.6.3.2 United Kingdom
    • 5.6.3.3 France
    • 5.6.3.4 Spain
    • 5.6.3.5 Italy
    • 5.6.3.6 Rest of Europe
    • 5.6.4 Asia-Pacific
    • 5.6.4.1 China
    • 5.6.4.2 India
    • 5.6.4.3 Japan
    • 5.6.4.4 South Korea
    • 5.6.4.5 Australia
    • 5.6.4.6 Rest of Asia-Pacific
    • 5.6.5 Middle East
    • 5.6.5.1 Israel
    • 5.6.5.2 Saudi Arabia
    • 5.6.5.3 United Arab Emirates
    • 5.6.5.4 Turkey
    • 5.6.5.5 Rest of Middle East
    • 5.6.6 Africa
    • 5.6.6.1 South Africa
    • 5.6.6.2 Egypt
    • 5.6.6.3 Nigeria
    • 5.6.6.4 Rest of Africa

6. COMPETITIVE LANDSCAPE

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products and Services, and Recent Developments)
    • 6.4.1 Accenture
    • 6.4.2 Cognizant
    • 6.4.3 Tata Consultancy Services (TCS)
    • 6.4.4 IBM
    • 6.4.5 Infosys
    • 6.4.6 Capgemini
    • 6.4.7 Wipro
    • 6.4.8 EPAM Systems
    • 6.4.9 ThoughtWorks
    • 6.4.10 Globant
    • 6.4.11 Endava
    • 6.4.12 HCLTech
    • 6.4.13 SoftServe
    • 6.4.14 LTI-Mindtree
    • 6.4.15 Valtech
    • 6.4.16 Unified Infotech
    • 6.4.17 SDLC Corporation
    • 6.4.18 OpenXcell
    • 6.4.19 Plavno
    • 6.4.20 KitRUM
    • 6.4.21 PageTraffic
    • 6.4.22 9thCO
    • 6.4.23 Instinctools GmbH
    • 6.4.24 Softnix Infotech

7. MARKET OPPORTUNITIES AND FUTURE OUTLOOK

  • 7.1 White-space and Unmet-Need Assessment
***In the final report, Asia, Australia, and New Zealand will be studied together as 'Asia Pacific'
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Global Web Development Market Report Scope

Web development is the process of building, programming, and maintaining websites and web applications. Website developers use various programming languages, like HTML, CSS, and JavaScript, to develop websites and web applications. The revenue generation include subscription and licensing services.

The web development market is segmented by type (website, web app), enterprises (SMEs, large enterprises), end-user vertical (retail and e-commerce, healthcare, IT and telecom, BFSI, government, other end-user verticals), geography (North America, Europe, Asia-Pacific, Latin America, Middle east and Africa). The market sizes and forecasts are provided in terms of value (USD) for all the above segments.

By Type Website
Web Application
Progressive Web App (PWA)
Low-/No-Code Site Builder
By Enterprise Size Small and Medium-sized Enterprises (SMEs)
Large Enterprises
By End-user Vertical Retail and E-commerce
BFSI
Healthcare and Life Sciences
IT and Telecom
Media and Entertainment
Government and Public Sector
Education
Travel and Hospitality
By Technology Stack Front-end Framework (React, Angular, Vue)
Back-end Framework (Node, Django, .NET)
Headless CMS / Composable
API-first and Serverless
By Deployment Model Cloud-based
On-premise
Hybrid
By Geography North America United States
Canada
Mexico
South America Brazil
Argentina
Rest of South America
Europe Germany
United Kingdom
France
Spain
Italy
Rest of Europe
Asia-Pacific China
India
Japan
South Korea
Australia
Rest of Asia-Pacific
Middle East Israel
Saudi Arabia
United Arab Emirates
Turkey
Rest of Middle East
Africa South Africa
Egypt
Nigeria
Rest of Africa
By Type
Website
Web Application
Progressive Web App (PWA)
Low-/No-Code Site Builder
By Enterprise Size
Small and Medium-sized Enterprises (SMEs)
Large Enterprises
By End-user Vertical
Retail and E-commerce
BFSI
Healthcare and Life Sciences
IT and Telecom
Media and Entertainment
Government and Public Sector
Education
Travel and Hospitality
By Technology Stack
Front-end Framework (React, Angular, Vue)
Back-end Framework (Node, Django, .NET)
Headless CMS / Composable
API-first and Serverless
By Deployment Model
Cloud-based
On-premise
Hybrid
By Geography
North America United States
Canada
Mexico
South America Brazil
Argentina
Rest of South America
Europe Germany
United Kingdom
France
Spain
Italy
Rest of Europe
Asia-Pacific China
India
Japan
South Korea
Australia
Rest of Asia-Pacific
Middle East Israel
Saudi Arabia
United Arab Emirates
Turkey
Rest of Middle East
Africa South Africa
Egypt
Nigeria
Rest of Africa
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Key Questions Answered in the Report

What is the current size of the web development services market and how fast is it growing?

The market is valued at USD 80.6 billion in 2025 and is projected to reach USD 125.4 billion by 2030, reflecting a 9.30% CAGR.

Which solution type is expanding the quickest?

Progressive Web Apps lead growth at a 14.00% CAGR because they deliver native-like performance without the cost of separate iOS and Android builds.

Which region shows the highest future growth rate?

Asia-Pacific is the fastest-growing geography, advancing at a 17.70% CAGR as hyperscale cloud providers expand data-center capacity across India, China, and Japan.

What deployment model is gaining the most traction?

Serverless-first architectures are rising at an 18.90% CAGR, cutting infrastructure costs by roughly 38% for small and medium enterprises.

Why is healthcare a priority end-user vertical?

Healthcare services post a 14.60% CAGR due to telemedicine, electronic health records, and AI diagnostics that demand secure, compliant web portals.

How does the developer talent shortage influence project budgets?

Mid-level and senior salaries have climbed more than 40% since 2023, and AI skill premiums add pressure, lifting overall web development costs by 10–15% each year.