Market Share of Wallpaper Industry
The wallpaper market is highly fragmented with the precence of major players like York Wall Coverings Inc., Brewster Home Fashion LLC, F. Schumacher & Co, AS Creation Tapeten AG, and Sangetsu Corporation. Players in the market are adopting strategies such as partnerships and acquisitions to enhance their product offerings and gain sustainable competitive advantage.
In May 2023, Asian Paints announced the launch of the homes studio in Chennai and the 2023 collection for home decor. The studio offers a garden selection of fabrics, wallpapers, bedding, and rugs.
In August 2022, Sanderson Design Group, one of the luxury interior designs and furnishings firms, announced a new partnership with Disney. The Group's Sanderson brand will be permitted to manufacture wallpapers and textiles based on a wide range of Disney Classic properties under the terms of the licensing arrangement.
Wallpaper Market Leaders
York Wall Coverings Inc.
Brewster Wallpaper Corporation
F. Schumacher & Co
AS Creation Tapeten AG
Sangetsu Corporation
*Disclaimer: Major Players sorted in no particular order
