Market Trends of VoWiFi Industry
Public WiFi Hotspot to Gain Significant Market Share
- Users can continue to place calls over a general access network without the need for a nearby cell tower. The availability of public WiFi hotspots is driving the need for additional VoWiFi in addition to providing coverage for areas with poor cell reception. Because cell tower coverage is substantially weaker in rural regions than it is in cities, this encourages more consumers to use public WiFi.
- In India, the government has mandated five WiFi hotspots in each of the 250,000 gram panchayats, or village blocks, for public utility services as part of the mega initiative to digitally connect the nation. To help public data offices, the government wants to set up 10 million WiFi hotspots by 2022.
- By using WiFi hotspots rather than the carrier network to make calls, customers may exploit the increase in WiFi hotspots to assist operators in freeing up their spectrum. Operators might reduce their capital expenditures as a result.
- In order to reduce churn, operators are expected to use VoWiFi to extend coverage, especially indoors and in places with weak cellular coverage. This strategy could boost market growth in the future.
- According to Telecom Advisory Service, in 2018, there were roughly 3,437 million gigabytes of total free Wi-Fi traffic. By 2023, the volume of traffic is anticipated to increase by roughly threefold.
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North America is Expected to Hold Significant Market Share
- The Voice over WiFi (VoWiFi) market in North America is expected to grow in the coming years due to increasing demand for high-quality, seamless voice communication services. The rise of remote work and bring-your-own-device (BYOD) trends have also driven the growth of VoWiFi in the region.
- Nowadays, a lot of companies encourage their staff to conduct work-related tasks remotely using their own mobile devices. BYOD (bring your own device), an increasingly popular trend, gives employees more freedom to telework and access company information resources. Protecting the privacy of employees and making sure that an organization's data is safe when it is accessed through personal devices are both problems and threats.
- In North America, roaming rates are very high, with the time spent on roaming trips being the highest among all other regions. So, with VoWiFi, roaming charges are likely to go down, and the area may see more people using data roaming.
- North American telecom operators and service providers are investing in the development and deployment of VoWiFi technology to meet the growing demand for advanced communication services. The market is characterized by the presence of several large and established players, as well as a number of start-ups and small players.
- For instance, in February 2023, Virgin Media O2 and Mavenir announced the full migration of O2 mobile customers to its virtualized IP Multimedia Subsystem (IMS) solution, which offers voice over LTE (VoLTE) and voice over WiFi. Mavenir is a network software provider building the networks of the future with cloud-native applications that work on any cloud (VoWiFi). Virgin Media O2 is cutting the link between hardware and software by virtualizing its network. By letting users access a variety of apps that are all on the same platform, virtualization makes Virgin Media O2's network more flexible and effective. It also cuts costs and opens the door for possible improvements and new services.
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