Market Trends of Vitamin Fortified and Mineral Enriched Food & Beverage Industry
This section covers the major market trends shaping the Mineral Enriched Food Beverage Market according to our research experts:
Increasing Adoption of Healthy Eating Habits
The growing population and change in food fashion among people are the major drivers for the market. Individuals are more concerned about the health and are willing to pay extra for food that is specifically beneficial to health. Therefore this tendency and awareness among people help the vitamin fortified and mineral enriched food and beverage market to grow. The market share in developed countries is captured by health-conscious people, such as pregnant women, guardians of infants and the older population, as they are mostly aware of the benefits associated with fortified food and beverages. However, in developing countries, there is an increase in health concern among people as well, due to enhanced disposable income, which drives the market to grow in the forecast period.
North America and Europe Dominates the Market
North America and Europe are the major markets for fortified and wellness products. Increasing consumer interest, and a better understanding of the immunity-enhancing property of proper diet and food habits, are some of the key factors driving the growth of regions vitamin fortified and mineral enriched food & beverage market. Asia-Pacific is the fastest-growing region, as countries like such as Japan and China, manufacturers are becoming more creative with dairy packaging, ingredients, and flavors, hence, introducing fortified variants easily, which in turn boosting the market.
