Market Trends of Vitamin E Industry
This section covers the major market trends shaping the Vitamin E Market according to our research experts:
Increasing Demand for Vitamin E in Various Applications
An increasing number of skin care products currently available in the market rely on natural ingredients, including various vitamins and minerals, for maintaining healthy and glowing skin. This has created an immense demand for vitamin E in cosmetic applications. This includes skin products such as sun protection SPF forms incorporating vitamin E and providing UVA and UVB protection. Vitamin E applications in dietary supplements and animal feed have gained importance. The dietary supplements segment witnessed immense growth during the COVID-19 pandemic as these products support the body's immune balance. Even post-COVID-19, the demand for vitamin E has continued due to the above-mentioned factors.
Asia-Pacific is Witnessing the Fastest Growth
The Vitamin market across Asia-Pacific countries is witnessing a rapid change, where consumers are now more aware with regards to the health benefits of several vitamin types. China is the largest producer of vitamin E across the Asia-Pacific market. The country has also expanded its domestic market in recent years, mainly attributable to growing pharmaceutical and dietary supplement markets across the country. Furthermore, in countries such as India, despite an increase in awareness of the importance of several vitamins, only 9% of Indian consumers are aware of the health benefits of vitamin E. While most individuals resort to vitamin E for common ailments, the true potential of vitamin E is held back by a lack of awareness on a large scale.
