Market Share of Vitamin A Industry
The vitamin A market is consolidated, with the dominance of a few players, such as Koninklijke DSM NV, BASF SE, Fenchem, Archer Daniels Midland Company, and Zhejiang NHU Co. Ltd, holding a majority of the market share. Companies are also increasing their focus on expansion and partnering with other global vitamin-producing companies to ease their production and incorporate cost-efficient production techniques to strengthen the market position. Brand loyalty is a high-impact factor, with the quality of ingredients being a prime parameter. Companies need to have a strong focus on quality, and this attribute plays a pivotal role in brand positioning in this B2B market. Moreover, the companies are spending highly on R&D, with a plan to provide their buyers with a differentiated product offering.
Vitamin A Market Leaders
Koninklijke DSM N.V.
BASF SE
Archer Daniels Midland Company
Zhejiang NHU Co. Ltd
Fenchem
*Disclaimer: Major Players sorted in no particular order
