Market Share of Virtual Events Industry
The virtual events market is highly competitive and has several regional and global players. The industry is characterized by various players offering various solutions and services to cater to different aspects of virtual events. This fragmentation is evident in the diversity of virtual event platforms, software providers, streaming services, event management tools, and other supporting technologies. A few prominent players in the market include 6Connex International sp. z.o.o., Zoom Video Communications, Inc., Alive Events Agency, Cvent, Inc., and Avaya LLC.
In February 2023, Hubilo, a virtual and hybrid event technology provider, disclosed that the firm acquired Fielddrive, a business with offices in Belgium specializing in on-site event technology such as check-in, badging, and access management. The trend of virtual event firms enhancing their in-person skills is continued with this acquisition. Examples include Hopin's addition of Boomset and MeetingPlay's combination with Aventri and Eventcore to establish Stova.
In August 2022, Zoom acquired Liminal, a startup, and two founders, and the Zoom-based broadcast tools company developed. Zoom would directly integrate Liminal's add-ons for generating professional virtual events, ZoomOSC and ZoomISO, into its software as part of the deal. Zoom claimed that purchasing these assets from Liminal would help the platform bridge the gap between emerging and traditional event control technologies.
Virtual Events Market Leaders
6Connex International sp. z.o.o.
Zoom Video Communications, Inc.
Alive Events Agency
Cvent, Inc.
Avaya LLC
*Disclaimer: Major Players sorted in no particular order
