Market Trends of Vietnam Home Textile Industry
This section covers the major market trends shaping the Vietnam Home Textile Market according to our research experts:
Growth in Urbanization is Driving the Market
Vietnam home textile market is experiencing growth due to emerging young consumers and growing disposable incomes with the coming of the urbanization. Urbanization refers to the population shift from rural areas to urban areas. Rising levels of urbanization have resulted in an increasing number of new households being setup. Rising urbanisation trends owing to improve the standard of living of the population will also drive the growth of the market.
Growing Bed Linen Segment is Driving the Market
Bed linen includes pillow covers, bed covers, bed sheets and duvet cover. A key reason responsible for increased spending on bed linen is the growing awareness over the numerous physical and mental benefits offered by good sleeping. Factors driving the growth in the country include expanding retail networks, easy access to a range of products and increased demand for designer and luxury bed linen.
