Vietnam Coffee News

Recent industry report about Vietnam Coffee company news, including latest market trends and industry updates in 2024. This sector news is compiled by Mordor Intelligence™ Vietnam Coffee Market industry experts.

Vietnam Coffee News

  • January 2023: Starbucks Corporation further expanded its presence in Vietnam by inaugurating its 100th store in the country. The newly established stores are situated in Binh Duong and Quy Nhon provinces, adding a total of 13 new locations to Vietnam.
  • October 2022: Nestle Group's leading coffee brand, Nescafé, unveiled plans to invest over USD 1.02 billion by 2030 to support coffee farmers in transitioning to regenerative farming methods and adapting to the climate crisis. This initiative will primarily target Nescafé's coffee suppliers in key regions, including Vietnam, Brazil, Mexico, Colombia, Ivory Coast, Indonesia, and Honduras, where 90% of the coffee Nescafé sources is cultivated.
  • August 2022: Masan Group completed the acquisition of an 84% stake in Phuc Long Coffee & Tea in a deal valued at USD 453 million. This purchase marked the second phase of their investment, following the acquisition of a majority stake six months earlier for USD 110 million, with the additional 34% stake acquired for USD 154 million.
  • July 2022: In Vietnam, Nestlé and Starbucks introduced the 'Starbucks At Home' coffee experience, featuring four of Starbucks' signature instant coffee flavors, including dark roast, caramel latte, caffè mocha, and caffè latte. They also launched the 'We Proudly Serve Starbucks Coffee Program,' providing premium coffee solutions to selected channels.
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  • April 2024: Smartwater launched designed aluminum cans for its alkaline and sparkling waters. The cans are available in supermarket aisles in the United States. 
  • February 2024: The Topo Chico brand launched a range of sparkling mineral water flavors, such as Tonic Water, Ginger Beer, and Club Soda. The products can be used as mixers in cocktails.
  • February 2024: Nongfu Spring invested CNY 5 billion (approx. USD 703 million) into a new factory in Jiande City, Zhejiang Province. The project was implemented in two phases and multiple stages and was expected to be completed within five years. The company plans to cover production, processing, and manufacturing to create a comprehensive industrial base for drinking water and beverage products.
  • February 2024: FMCG major Nestle expanded its manufacturing footprints and operations in India by investing between INR 6,000 and 6,500 crore during 2020-2025. Nestle India invested INR 7,000 crore, but the investment in the last five years by the company is more than the previous 20 to 25 years.
  • February 2024: Hindustan Unilever Limited (HUL) expanded its Bru Gold portfolio with a new range of flavored coffee in vanilla, caramel, or hazelnut. The company is focused on driving growth by attracting more users, creating more consumption occasions, and premiumising its portfolio.
  • February 2024: Bank of America and Starbucks Coffee Company announced a partnership agreement allowing customers to earn up to 2% cashback on qualifying purchases with Starbucks Rewards account.
  • March 2023: Vitaminwater introduced two flavors, ‘With Love’ and ‘Forever You,’ to its zero-sugar product range and an innovative reformulation for all six zero-sugar flavors.
  • June 2022: Vitaminwater partnered with famous star Lil Nas X to launch the “Nourish Every You” campaign with six videos featuring his track “Give Me One Chance.” Each video featured a unique Vitamin water flavor: focus, shine, energy, xxx zero, gutsy, and ice.
  • March 2022- Gatorade Fit, a new electrolyte beverage with no added sugar, artificial tastes or sweeteners, or artificial colors, was introduced by PepsiCo as a fitness product. According to the manufacturer, the drink contains electrolytes from sea salt and watermelon, antioxidants, and vitamins A and C.
  • January 2023: Starbucks Corporation further expanded its presence in Vietnam by inaugurating its 100th store in the country. The newly established stores are situated in Binh Duong and Quy Nhon provinces, adding a total of 13 new locations to Vietnam.
  • October 2022: Nestle Group's leading coffee brand, Nescafé, unveiled plans to invest over USD 1.02 billion by 2030 to support coffee farmers in transitioning to regenerative farming methods and adapting to the climate crisis. This initiative will primarily target Nescafé's coffee suppliers in key regions, including Vietnam, Brazil, Mexico, Colombia, Ivory Coast, Indonesia, and Honduras, where 90% of the coffee Nescafé sources is cultivated.
  • August 2022: Masan Group completed the acquisition of an 84% stake in Phuc Long Coffee & Tea in a deal valued at USD 453 million. This purchase marked the second phase of their investment, following the acquisition of a majority stake six months earlier for USD 110 million, with the additional 34% stake acquired for USD 154 million.
  • July 2022: In Vietnam, Nestlé and Starbucks introduced the 'Starbucks At Home' coffee experience, featuring four of Starbucks' signature instant coffee flavors, including dark roast, caramel latte, caffè mocha, and caffè latte. They also launched the 'We Proudly Serve Starbucks Coffee Program,' providing premium coffee solutions to selected channels.
  • March 2022: Compañia Tequilera de Arandas S.A. de C.V.'s Lobos 1707, the ultra-premium tequila and mezcal brand, announced its launch into the Canadian market. Lobos 1707 commemorated its expansion with an official launch event in Toronto.
  • January 2022: Diageo PLC acquired the premium artisanal mezcal brand Mezcal Unión by acquiring Casa UM. Mezcal Union is one of the leading brands of mezcal production. The company used this acquisition to expand its business of mezcal drinks.
  • October 2021: IZO Spirits announced a new limited edition Mezcal Añejo Cenizo that will be available in October. The product was released as a limited edition, with just 749 bottles available, and is crafted from wild agave grown on the high-altitude mesas of Durango, Mexico.
  • October 2022: VictoriaTM unveiled Vicky Chamoy, a Mexican-imported beer infused with chamoy flavors, offering a unique blend of sweet, salty, spicy, and sour notes. This distinctively flavored beer is available in a convenient single-serve 24-ounce can.
  • September 2022: Heineken Group's United Breweries launched Heineken Silver, a part of the renowned Amsterdam-based Heineken brand lineup. Brewed by experienced master brewers, Heineken Silver boasts natural ingredients like A-yeast and pure malt for an exceptional taste.
  • May 2022: Anheuser-Busch InBev introduced Seven Rivers, a new beer in the Indian market akin to renowned brands like Budweiser, Corona Extra, and Hoegaarden. Initially available in select areas of Karnataka and Maharashtra, it's set to expand its presence to regions including Delhi, Goa, Haryana, and Uttar Pradesh in the near future.
  • September 2022: CoffeeB, a Swiss coffee brand, unveiled a groundbreaking innovation: compressed coffee balls heralded as "the next generation of single-serve coffee." These balls are wrapped in innovative seaweed-based material instead of traditional aluminum or plastic capsules, ensuring shape retention and sustainability.
  • March 2022: Melbourne's Beat Coffee introduced a specialty instant coffee packaged in single sachets, capturing the essence of quality, flavor, and convenience. This process preserves the coffee's vibrancy through freeze-drying, highlighting delightful caramel and honey notes in an instant format.
  • January 2022: Starbucks marked a milestone by launching its first drive-thru in Italy in Erbusco, Lombardy. This initiative stemmed from a new collaboration between Percassi, Starbucks' exclusive licensee partner in Italy, and the Q8 service station company, showcasing Starbucks' expansion strategy.
  • November 2022: The Nestlé brand Nespresso launched plant-based home compostable coffee capsules. It offers premium quality coffee without compromising the taste. The capsules are made compatible with Nespresso Original machines.
  • June 2022: Keurig Dr. Pepper Inc. and Intelligentsia Coffee launched Intelligentsia K-Cup Pods for the Keurig brewing system. The super-premium coffee brand will be offered to consumers in this format for the first time.
  • August 2022: Tim Hortons unveiled four new varieties of espresso capsules compatible with Nespresso machines. These four varieties include classic, bright, bold, and decaf.
  • May 2023: Breville unveiled an e-commerce platform, Beanz.com, an innovative digital destination for coffee enthusiasts. This platform offers a distinctive space for exploration, education, purchases, and subscriptions, providing access to the finest freshly roasted coffee.
  • February 2023: Suntory BOSS, a renowned beverage company, broadened its product range with the introduction of Iced Mocha in Australia and New Zealand. This latest addition to their ready-to-drink coffee line boasts premium coffee beans and a luscious chocolate flavor.
  • April 2022: PlantX Life Inc. unveiled a new e-commerce platform in Canada through its wholly-owned subsidiary, Portfolio Coffee Inc. This strategic move is in harmony with the company's ongoing rebranding efforts as part of its expansion plan.
  • April 2023: Nestle, the Swiss food and beverage industry leader, unveiled Nescafe Ice Roast instant coffee in China, catering to the growing demand for "cafe-style cold coffee experiences" in the comfort of one's home.
  • September 2022: Luckin Coffee, a prominent Chinese beverage chain, initiated an entrepreneurial endeavor by introducing a new coffee brand called "Cotti Coffee."
  • January 2022: Ethiopian Coffee Brands made their debut on China's largest e-commerce Platform. This strategic move aims to harness the infrastructure offered by the electronic World Trade Platform (e-WTP) to create a conducive environment for promoting e-commerce and tourism among African entrepreneurs, all while bringing high-quality African products into the Chinese market.

Vietnam Coffee Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)