Market Trends of Vegetable Concentrates Industry
This section covers the major market trends shaping the Vegetable Concentrates Market according to our research experts:
Strong Growth in Plant Based Functional Food
In response, to the propelling demand for vegetable ingredient such as concentrates, purees and powders as a functional ingredient in the food and beverage industry has exponentially expanded its application. The utilization of vegetables pieces and powders in the production of soups and baking products that include vegetable on their ingredient lists is increasing worldwide.
For instance, Zucchini pieces, in the form of dried zucchini shreds, are increasingly being used to thicken soups and stews to enhance the flavor of the dishes and increase the nutritional value of the food prepared. Zucchini powder (flour) provides a base for gluten-free meals and baked goods, such as muffins, bread, or pancakes.
Increasing Prominence of Vegetable Concentrates in the Asia-Pacific Region
China is one of the major consumers for fruits and vegetables concentrates, as it has well-established technology and processing capacities, which enabled the country to produce a diverse set of products at ease. The Chinese manufacturers of such ingredients and concentrates are making their offerings reasonable and convenient, and they align with the growing health and wellness trend.
Ingredients usually derived from chillis, black beans, and plums are favored for soups and sauces in China. Over the past years, China witnessed a growth in the vegan populace, where consumers showed a growing interest in plant-based and mushroom-based 'counterfeit meats', which expanded the product penetration rate of vegetable-based ingredients to create a wholesome effect.
