Market Size of Global Vaginal Rejuvenation Industry
| Study Period | 2021 - 2029 |
| Base Year For Estimation | 2023 |
| CAGR | 10.40 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
| Market Concentration | High |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Need a report that reflects how COVID-19 has impacted this market and its growth?
Vaginal Rejuvenation Market Analysis
The vaginal rejuvenation market is expected to register a CAGR of 10.4% over the forecast period.
The vaginal rejuvenation industry was harmed when the pandemic broke out. Most people postponed aesthetic surgeries due to transportation restrictions and the fear of contracting a virus, which had a minor negative effect on the cosmetic surgery industry in the short term. Because of this, many individuals have put off undergoing cosmetic procedures, including vaginal rejuvenation treatments. For instance, as per the International Society of Aesthetic Plastic Surgery's 2020 report, the number of labiaplasty procedures performed in the year 2020 was 142,119. Moreover, the same source also reported that the number of surgeries performed in 2020 showed a 13.7% decrease from the number of surgeries performed in the previous years. Furthermore, as per the research article published by Aesthetic Plastic Surgery in 2021, the financial constraints and the inability to pay for aesthetic procedures by patients during the COVID-19 pandemic-related economic recession have led to a downtrend in plastic cosmetic surgeries globally. As a result, the market experienced a temporary dip at the start of the pandemic. However, with fewer COVID-19 cases, lifted lockdowns, and more patients choosing cosmetic procedures in the wake of the pandemic, the market gained momentum and is expected to continue its upward trend over the forecast period.
The surging demand for energy-based treatments, increasing adoption of non-invasive gynecological procedures, and changing lifestyles of women are the major factors driving the market growth. Furthermore, the incidences of pelvic floor disorders, such as urinary incontinence, and pelvic organ prolapse are also propelling the market growth as these disorders can be cured by vaginal rejuvenation treatment. About a quarter of American women, for example, experience pelvic floor disorder, as reported in a study article published in June 2022. The prevalence of pelvic floor disorders among women aged 80 and up has increased by a factor of two. As a result, the high incidence of pelvic floor disorders could increase interest in vaginal rejuvenation procedures and fuel market expansion.
As disposable incomes rise in countries all over the world, demand for cosmetic surgical procedures like female cosmetic genital surgery is expected to increase. In addition, the market is being propelled by the rising demand for radio frequency-based treatments like Viveve and Geneveve. These treatments are in high demand because of their many desirable characteristics, including their lack of invasiveness and their ability to produce visible results after just one session.This treatment helps in improving the blood circulation of vaginal tissue (Viveve) and stimulates the natural collagen formation process in 30 minutes (Geneveve). Thus, the rising awareness about these treatments is creating a lucrative opportunity for the studied market over the forecast period.
However, stringent regulations for energy-based gynecological procedures and social stigma associated with gynecological procedures are expected to hinder market growth over the forecast period.
