Market Trends of US Personal Care Packaging Industry
This section covers the major market trends shaping the US Personal Care Packaging Market according to our research experts:
Plastic Material is expected to witness significant growth
- Due to its low cost, lightweight, flexibility, durability, and other characteristics, plastic is a common material in the packaging of personal care products. Plastic is a popular material for making "no-spill" and shatterproof bottles, jars, tubes, lids, and closures for personal care items.
- The most prevalent and least priced bottles for personal care products are made of HDPE because they are affordable, impact-resistant, and retain an excellent moisture barrier. Some lotions are maintained in capped tubes in various shapes, sizes, and styles. Depending on their size, these tubes are typically made of plastic. However, some plastic lotion bottles feature pump dispensers rather than capped tops and are still composed of plastic. Many folks who don't want to flip up a cap or have to screw a top on and off will find this helpful.
- PP plastics are another popular plastic used for personal care product containers. These can also be found in more expensive acrylic plastic or less expensive PET plastic. Acrylic plastic typically looks like glass and is transparent. Because it is less likely to break than glass, this type of material has an advantage over that material. However, PP plastic is more reasonably priced than acrylic and typically comes in plastic containers with a cylindrical or tube-like shape.
- To match the design or marketing of the personal care product to be delivered, PP plastic containers can be molded into heart-shaped, character-shaped, or square-shaped designs. Jars and pots, with sizes ranging from 20mm to 60mm and capacities ranging from 25 ml (or less) to 250 ml, are primarily used for face creams, lotions, foundations, lip balms, powders, and other goods.
- Plastics offer outstanding improvements in developing lightweight packaging solutions that utilize fewer resources as producers look for ways to reduce the amount of material required per product. Additionally, the segment has slowed significantly during the past ten years as a result of the negative environmental effects of plastic. However, the availability of recycled plastics and advances in material technology have made it possible the development of eco-friendly packaging solutions in the United States.
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Hair Care Segment holds significant market share
- Packaging is a marketing tool used by hair care companies inside and outside the salon. Haircare firms rely on package distinction to connect with customers in a highly competitive retail haircare market.
- Most haircare companies experiment with the interaction of matte and gloss printing processes, and they are progressively adding sensory components to their packaging. The use of dropper packing as a dosage and precision application technique has expanded due to the use of treatment oils to give additional heat styling protection, impart shine, or reduce frizz.
- The New York-based Oribe Hair Care company has recently developed a distinctive retail appearance with its angularly-lined, brightly-hued, custom packaging. The company also features creative packaging that combines old-world delicacy with sleekly modern built elegance. All the bottles, upright tubes, and smart jars create a consistent display reminiscent of perfume bottle shapes.
- Even though the market is dominated by the demand for plastic bottles and dispensers, sustainable packaging encourages hair care packaging suppliers to develop new products. A large portion of this innovation is on the material side. For instance, Dove is attempting to transition to 100% recycled plastic bottles for its Hair range in the nation and other areas.
- To maximize potential revenue, companies devoted to shampoos and haircare products have also been attempting to expand into retail settings. To increase the retail channels for their products by employing the salons as storefronts, Olaplex Holdings Inc., a US-based corporation, entered into a distribution agreement with Ulta Beauty Salons in November 2021. as by beginning in January 2022, more than 1,250 Ulta stores and ulta.com will provide the company's retail products.
