Market Share of US Gift Card and Incentive Card Industry
United States Gift Cards and Incentive Cards Market is highly fragmented with a large number of players offering Closed-loop gift cards, many credit card issuers such as Visa, Mastercard, American Express, and Discover also provide Open-loop gift cards. The presence of a large number of competitors offering various kinds of gift and incentive cards makes the market highly competitive.
US Gift Card & Incentive Card Market Leaders
Factor4
Nift Network
Prepaid2Cash
Tango Card
Blackhawk Network
*Disclaimer: Major Players sorted in no particular order