Market Size of US Yogurt Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 2.18 % |
| Market Concentration | High |
Major Players.webp){kind=logo}
*Disclaimer: Major Players sorted in no particular order |
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US Yogurt Market Analysis
The US Yogurt Market size is expected to grow from USD 9.38 billion in 2023 to USD 10.45 billion by 2028, at a CAGR of 2.18% during the forecast period (2023-2028).
The yogurt market is growing across the country owing to its nutritional benefits like prevention of colon cancer, type two diabetes, osteoporosis, improvement of the immune system, healthy digestion, and many more. Over the medium term, the demand for yogurt is fueled by the factors like increasing awareness among people to lose weight, raising awareness about the importance of healthy food, the health benefits of yogurt, and the availability of numerous flavors. This is making the manufacturers concentrate on developing products with innovative flavors and health benefits. For instance, in 2021, Chobani LLC launched new flavors of zero-sugar yogurt, namely Mixed Berries and Strawberries. The company launched the new products to offer consumers a sugar-free product. Through this innovation, the company aims to target diabetic patients. This strategy will also help the company expand its business and product portfolio.
Furthermore, consumers are increasingly interested in immune boosters and fortified products that have health benefits, so major players have improvised their yogurt products by adding organic ingredients, making them cholesterol-free, and creating vegan variants. Emerging segments, such as plant-based yogurt and yogurt drinks, are showing a growth in the market. The growing popularity of dairy alternatives in the country has led to the rapid growth of plant-based yogurt. Owing to this, major players in the market are launching a greater number of plant-based yogurts than previous years. For instance, in July 2021, Oatly launched a plant-based vegan frozen yogurt available across the United States.
