Market Size of united states whey protein ingredients Industry
| Icons | Lable | Value |
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Study Period | 2017 - 2029 |
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Market Size (2024) | USD 0.88 Billion |
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Market Size (2029) | USD 1.11 Billion |
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Largest Share by End User | Food and Beverages |
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CAGR (2024 - 2029) | 4.76 % |
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Fastest Growing by End User | Supplements |
Major Players |
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*Disclaimer: Major Players sorted in no particular order |
US Whey Protein Ingredients Market Analysis
The United States Whey Protein Ingredients Market size is estimated at 0.88 billion USD in 2024, and is expected to reach 1.11 billion USD by 2029, growing at a CAGR of 4.76% during the forecast period (2024-2029).
0.88 Billion
Market Size in 2024 (USD)
1.11 Billion
Market Size in 2029 (USD)
6.17 %
CAGR (2017-2023)
4.76 %
CAGR (2024-2029)
Largest Market by Form
46.79 %
value share, Concentrates, 2023
Whey protein concentrates make up the majority and is increasingly used for fortification due to their high protein content, low production cost, and high bioavailability.
Largest Market by End User
50.87 %
value share, Food and Beverages, 2023
F&B held the largest share, owing to consumers' pivoting interest from carbonated beverages toward healthier drinks and protein-based snacks, thus, majorly driving the market.
Fastest Growing Market by Form
7.18 %
Projected CAGR, Hydrolyzed, 2024-2029
The hydrolyzed form of the ingredient has a wide range of uses because of its high protein content and low allergenicity expanding its production and investment potential.
Fastest Growing Market by End User
6.71 %
Projected CAGR, Supplements, 2024-2029
Whey protein supplements are the top choice for fitness enthusiasts, who are becoming more and more dependent on high-protein diets, further supporting its top ranking.
Leading Market Player
17.67 %
market share, Glanbia PLC, 2021
The market is fragmented, with the top players accounting for a share of 24.6%. Glanbia PLC invested in expansions and product launches during the review period.
Surging sports and performance nutrition industry coupled with growing number of beauty clinics benefitted the use of whey proteins in the market
- The whey protein market comprises food and beverage and supplements as the two major applications. In 2019, the consumption volume of supplements surpassed the consumption volume of food and beverage to claim the top position among all end-user applications. This growth can be attributed to the rising number of muscle and fitness enthusiasts. This situation is increasing consumers' demand for whey protein-based sports beverages, specialized nutritional products, and other products designed to optimize athletic performance. From 2016 to 2019, the total number of memberships at fitness centers across the United States witnessed a growth of 12.04%, reaching 64.2 million memberships in 2019. However, the food and beverage industry in the United States grew by 10.57% in 2019.
- The supplements segment is likely to outpace other applications in terms of growth rate, recording a projected CAGR of 6.51% during the forecast period. The surging sports and performance nutrition industry is projected to register the fastest CAGR of 6.70%. This situation is further anticipated to drive the sales of whey protein in the supplements industry across the country.
- The other fastest-growing end-user segment for whey protein is personal care and cosmetics, which is projected to register a CAGR of 5.13% during the forecast period. Whey protein is used in anti-aging products, hair-care products, and nail-care products, among other things. The increasing number of beauty clinics, increasing per capita expenditure on personal appearance, a robust regulatory framework, and the growing beauty and cosmetics industry may boost overall demand in the future. Between 2016 and 2021, the average annual expenditure on beauty and personal care products rose by 7.04% across the United States.
Understand The Key Trends Shaping This Market
