Market Share of United States Vehicle Rental Industry
The United States vehicle rental market is majorly dominated by Avis Budget Group, Enterprise Rent-A-Car and Hertz Global Holdings Inc. and among others. The market leaders tried to maintain their strong presence by acquiring other well-known brands such as Dollar, Thrifty, National and Alamo. These companies also tried to employ the franchise model to maintain their global presence. Hertz has its presence in over 145 countries with the licensing model. Dollar and Thrifty from Hertz boasted of over 1410 corporate and finance locations across 75 countries. Avis Group gained licensees in over 160 countries, representing over 50% of the car rental locations across the globe.
Car rental companies in the United States also adopted car-sharing models, which acted as a new product offering and source of competition from entrants as well. Enterprise and Hertz had the first-move advantage with their CarShare and OnDemand services in the country.
US Car Rental Market Leaders
Alamo
Advantage Rent-a-car
Avis Budget Group Inc.
Enterprise Holdings Inc.
The Hertz Corporation
*Disclaimer: Major Players sorted in no particular order
