Market Size of united states rice protein Industry
| Icons | Lable | Value |
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Study Period | 2017 - 2029 |
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Market Size (2024) | USD 203.6 Million |
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Market Size (2029) | USD 246.5 Million |
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Largest Share by End User | Food and Beverages |
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CAGR (2024 - 2029) | 3.90 % |
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Fastest Growing by End User | Personal Care and Cosmetics |
Major Players |
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*Disclaimer: Major Players sorted in no particular order |
United States Rice Protein Market Analysis
The United States Rice Protein Market size is estimated at 203.6 million USD in 2024, and is expected to reach 246.5 million USD by 2029, growing at a CAGR of 3.90% during the forecast period (2024-2029).
203.6 Million
Market Size in 2024 (USD)
246.5 Million
Market Size in 2029 (USD)
3.99 %
CAGR (2017-2023)
3.90 %
CAGR (2024-2029)
Largest Market by Form
52.31 %
value share, Isolates, 2023
Rice protein isolates hold the largest market share due to the growing demand for rice bran protein isolates that consist of 92% protein, thereby driving the segment's growth.
Largest Market by End User
91.98 %
value share, Food and Beverages, 2023
Rice protein application in the F&B sector is rising as it is an allergen-friendly alternative to soy and animal dairy proteins, mainly as meat alternatives and in beverages.
Fastest Growing Market by Form
5.10 %
Projected CAGR, Textured/Hydrolyzed, 2024-2029
The rising demand for hydrolyzed rice protein for its application in skin and hair care products, aided by its ability to bind moisture, is fostering the segment's growth.
Fastest Growing Market by End User
6.31 %
Projected CAGR, Personal Care and Cosmetics, 2024-2029
Because it improves skin elasticity and maintains hair and nail health, the use of rice protein in personal care and cosmetic products has grown at the fastest rate.
Leading Market Player
37.99 %
market share, Südzucker Group, 2021
Suedzucker AG is the market leader in the country due to its exceptional supplying facility of rice proteins as well as the limited number of competitors in the market.
Growing lactose-intolerant population in the country and increasing protein consumption need is driving the use of rice protein
- Rice proteins witnessed maximum demand in the food and beverage segment, majorly led by meat/poultry/seafood and meat alternative products. In 2022, the sub-segment claimed more than 83% of rice proteins consumed in the country. Rice protein satiates multiple consumer demands, such as vegan, gluten-free, and high-protein food products. Rice proteins were used as meat extenders at different concentration levels (3%, 6%, 9%, and 12%) for the development of chicken nuggets. The segment for baking supplies and baking mixes may have extremely high demand as a result of the protein trend, which is only expected to intensify. To meet the growing demand for vegan bakery products, food producers are using rice protein to create protein-rich bakery items.
- The ingredient is gaining popularity for being hypoallergenic and a nutritious alternative for people dealing with lactose intolerance. The number of lactose-intolerant people in the country is around 30 million, leading to high demand for alternative proteins, including rice protein. Especially rice-based formulas have been used as a better alternative than soy milk for children with cow's milk allergy, as the human digestibility of polished rice protein is as high as 86-90%.
- In terms of growth, the personal care and cosmetics segment is set to outpace major categories in terms of growth, with a projected CAGR of 6.18% by value during the forecast period. This growth can be attributed to the rising demand for synthetic ingredients in beauty products. Consumers are increasingly embracing plant-based substitutes such as rice proteins, thus leading to market expansion.
Understand The Key Trends Shaping This Market
