Market Trends of united states protein Industry
Animal protein consumption growth fuels opportunities for key players in the ingredients sector
- Despite the rising vegan population, the demand for animal protein has been steady in the United States. The majority of protein in the American diet comes from beef and poultry, followed by dairy. In 2022, 80% of U.S. adult consumers preferred pork, beef, poultry and fish as their main sources of protein. The market is majorly driven by the growing usage of gelatin in the functional food industry due to its water-binding properties. Consumers continue to demand traditional protein options, but they are clearly signaling an expectation of the animal protein industry to do more to address environmental concerns.
- With a wide range of applications and consumer preferences toward a healthy lifestyle, many US ingredient manufacturers are trying to enter the collagen market, which is the major reason for the increase in per capita consumption patterns. From 2019 to 2021, the unadjusted prevalence of doctor-diagnosed arthritis in the United States was 24.2% among women and 17.9% among men. Owing to the prevalence of arthritis in the region, there is an increasing demand for collagen-based supplements for bone and joint health.
- Over the years, considerable research has proven that animal protein has a higher biological value than plant protein. In the Protein Digestibility-corrected Amino Acid Score proposed by the Food and Agricultural Organization, both milk and whey protein are scored 1, indicating that the protein will provide 100% (or more) of all the amino acids required in the diet. On the contrary, plant sources lack one or more amino acids, with delayed digestibility. This factor is driving athletes and fitness enthusiasts to consume animal-based protein.
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Meat and milk production contributes majorly as raw material for animal protein ingredients
- The graph given depicts the production data for raw materials such as meat of cattle, pigs, and chicken (with bone, fresh or chilled), raw milk from cattle and goats, skim milk from cows, and dry whey powder. In 2023, 2,408,7 pounds milk was produced per cow an increase of 1.30% from 23,777 pounds in 2020. As of 2022, average number of milk cows in the United States was 9,402. Milk is usually separated through various processes into components and processed into fluid beverage milk or the manufacture of other dairy products.
- United states is the world's largest producer of chicken meat and accounted for 20% share of the global chicken meat production in 2023. The meat production and processing sector is estimated to benefit from the government initiatives such as 'Biden-Harris Administration’s Action Plan" which has been introduced to support the development of fairer, more competitive, and more resilient meat and poultry supply chain in the country. Additionally, the U.S. Department of Agriculture has made USD 32 million in grants to 167 existing meat and poultry processing facilities to help them reach more customers.
- Cattle meat is one of the most common sources of collagen providing a significant amount of this unique protein. On average, beef has approximately 2-3% collagen in its composition. With the largest fed-cattle industry in the world, the United States is also the world's largest producer of cattle meat, primarily high-quality, grain-fed cattle meat for domestic and export use. Beef cattle are raised in all 50 states of the U.S. with Texas, Oklahoma, Missouri, Nebraska, South Dakota, Kansas, and Montana are the leading cattle meat producing states in the country as of July 2023.
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OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Baby food to witness steady growth post pandemic
- Innovation holds key to maintain steady growth rate
- Consumers' preferences shift to premium condiments and sauces, away from packaged soups
- Dairy alternatives to witness significant growth rate
- Great opportunities for meat alternative products
- Key players focusing more on healthy ingredients post COVID-19
- Rising us feed exports and feed prices are expected to impact production
- Plant protein consumption growth fuels opportunities for key players in the ingredients sector
- The growth of the bakery industry is led by large commercial players
- Sustainable and innovative packaging trends to influence breakfast cereals market
- Key players to focus fortification and nutritional enrichment
- Emphasizing awareness and innovation; driving force behind elderly nutrition market growth
- E-commence will emerge as one of the most preferred channels
- Sport/performance nutrition to witness significant growth during forecast period
- United States cosmetic industry to drive by synergy of innovation and social media influence
- Soy, wheat, and pea production contributes majorly as raw material for plant protein ingredients manufacturers
