Market Size of United States Printed Signage Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 0.40 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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US Printed Signage Market Analysis
The United States Printed Signage Market was valued at USD 10.59 billion in 2020 and is estimated to grow to USD 10.84 billion by 2026, at a CAGR of about 0.4% over the forecast period 2021 to 2026. The lower investment required for the deployment of printed signage, along with the longer lifespan is helping the printed signage market survive, with intense competition from the emerging digital signage.
- The retail sector is the largest consumer of printed signage as compared to other industries. Leveraging the new printing technologies and inkjet printing have enabled high-definition and have attractive printed signage to be offered at lower costs.
- Also, with the increased competition between retail environments owing to online shopping is creating a corresponding demand for short-term promotional signage and point-of-purchase graphics to engage customers and generate new purchases, like with seasonal product lines. These factors are further expected to add to the demand for the printed signage market in the region.
- However, the growing adoption of digital signage technologies and the reduced costs of the systems offer flexible signage operations to consumers at reasonable prices. Also, the nature of dynamic content and customization options, provided by digital signage, are fueling this rate of adoption, which is restraining the growth of the printed signage market.
- Also, the advertisements of media firms in magazines, outdoor facilities, and newspapers are decreasing on a large scale. However, with the increase in spending on cinema advertising and outdoor advertising, the market for printed signage is expected to witness a stable decline during the forecast period.
- Further, added with the region being a forerunner in technology, coupled with the inclination toward dynamically feasible substitute such as digital signage, and the growing demand for a more customized approach to advertising, the printed signage market is witnessing a decline. According to the Outdoor Advertising Association of America, in 2019, there are 8.8 thousand digital billboards in the United States.
- Additionally, amidst the global pandemic, COVID-19 added with the rise in the number of cases reaching the peak number 1,593,039 as of 21 May 2020 is expected to cause significant disruption to the supply chain of the raw material further hinders the growth of the market.
