United States Print Label Market Size

United States Print Label Market Analysis

The United States Print Label Market size is estimated at USD 7.13 billion in 2024, and is expected to reach USD 8.34 billion by 2029, growing at a CAGR of 3.19% during the forecast period (2024-2029).

The COVID pandemic has provided opportunities for digital printing in labeling. Labels are part of the supply chains of necessities. Additionally, they serve as an essential tool for conveying information. Hence, the market has witnessed an increased demand for food, hygiene, pharmaceutical labels, and labeling information related to e-commerce sales. Short runs on a regular and increasing basis have become the norm. The United States label industry played a key role in the initial month of the outbreak. The label converters in the US delivered printed products that were in high demand during the COVID-19 outbreak. Hammer Packaging, the label converter in New York, reported a new production milestone. The company shipped more than one billion labels during April 2020. i.e., almost one billion products are ready to replenish the shelves. 

• Digital technology has met the multiple requirements of various end-user industries in developing attractive label designs to encourage potential consumers to make purchases. The integration of digital technology with the existing label printing techniques is expected to bring a massive change to all the small-scale and large-scale sectors, improving the overall market.
• In March 2021, Lux Global Label, a converter based in Lafayette Hill, United States, invested in a new Nilpeter FA-17 flexo press to increase operator efficiency and test the limits of new robust products to the market.
• Moreover, flexography printing is expected to drive the print label market in the country. With the rise in automation, customers want their products as close to the order time as possible. Faster turnaround times are becoming more vital than ever to meet demand. Flexographic printer with continuous print solutions, more software integrations into the presses and technologies, and durability would meet customer demand in shorter lead times.
• Furthermore, Alphasonics USA ( Virginia), and Eaglewood Technologies in Minnesota, have announced a strategic partnership designed to bring one of the most advanced anilox cleaning technologies to the flexographic printing market.
• In September 2020, Three prominent label and packaging industry suppliers announced the formation of a strategic partnership. Cyngient, MPS, and Imageworx have joined forces to offer labels and packaging converters a comprehensive resource covering various essential elements of the workflow and supply chain, leveraging the newly renovated 31,500 square foot Imageworx facility Levittown (US), just outside of Philadelphia. This location doubles as the site of the new MPS North American Demo and Applications Center.
• Moreover, paper film stocks tend to be less durable than films, potentially ripping or wrinkling over time if proper care is not taken during the application process. However, labeling about environmental regulation will also hinder the growth of the print label market. If a label remains on an item during recycling, it will hinder the recyclability of the item. For example, when labeled corrugated boxes are recycled, wet strength paper labels do not hinder box recycling, but if the film is used instead of wet strength paper, the label could not have been recycled.