Market Size of united states oat milk Industry
| Icons | Lable | Value |
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Study Period | 2017 - 2029 |
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Market Size (2024) | USD 0.78 Billion |
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Market Size (2029) | USD 1.37 Billion |
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Largest Share by Distribution Channel | Off-Trade |
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CAGR (2024 - 2029) | 12.02 % |
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Fastest Growing by Distribution Channel | Off-Trade |
Major Players |
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*Disclaimer: Major Players sorted in no particular order |
United States Oat Milk Market Analysis
The United States Oat Milk Market size is estimated at 0.78 billion USD in 2024, and is expected to reach 1.37 billion USD by 2029, growing at a CAGR of 12.02% during the forecast period (2024-2029).
0.78 Billion
Market Size in 2024 (USD)
1.37 Billion
Market Size in 2029 (USD)
8.12 %
CAGR (2017-2023)
12.02 %
CAGR (2024-2029)
Leading Market Player
26.14 %
market share, Oatly Group AB, 2022
Oatly Group AB's broad distribution network in retail and foodservice sectors supports its largest market share through partnerships with industrial giants.
Largest Market by Distribution Channel
92.19 %
value share, Off-Trade, 2023
The wider availability of various brands, ease of reading product labels and convenience in comparing different products make it the preffered type among the dairy consumers.
Fastest-growing Market by Distribution Channel
12.24 %
Projected CAGR, Off-Trade, 2024-2029
The rising preference to buy essential groceries online during the pandemic drove the off-trade channel. The growth is also assisted by better consumer reach through digital marketing
Second leading Market Player
19.96 %
market share, Danone SA, 2022
Extensive market strategies used by the company along with variant product offerings under a wide brand range is largely captivating Danone SA to be the market leader
Third Leading Market Player
12.06 %
market share, Califia Farms LLC, 2022
The exclusive brand presence with its wider retail distribution network throughout the country and availability in various packaging sizes is giving it space in the market.
Market is driven by the brand loyalty coupled with popular oat milk retailers adopting omnichannel strategies
- The US oat milk market witnessed a positive growth of 8.54% by value in 2022 compared to 2021, attributed to the easy availability of a wide range of plant-based milk, including oat milk, across retail and foodservice channels. Supermarkets accounted for most of the share in the off-trade segment, i.e., 92.06% in 2022, attributed to the strong penetration of popular chains such as Lidl, Aldi, Walmart, Kroger, and Target, which provide a wide selection of oat milk varieties that are both imported and made locally.
- Online retail is anticipated to be the fastest-growing channel, growing by 133.9% in 2029 compared to 2023. The omnichannel approach adopted by major retailers is also driving the market for oat milk. Retailers such as Costco, Trader Joe's, and Walmart focus on omnichannel shopping, particularly expanding and integrating online capabilities into brick-and-mortar stores. Convenience is one of the primary motivations for shoppers. Thus, they are transitioning to online shopping for daily essentials, including groceries.
- Due to its similar texture to cow's milk and neutral flavor, oat milk is well-liked by consumers who want to switch to plant-based milk. In the United States, Planet Oat was the leading brand of oat-based milk in 2022, followed by Oatly and Chobani. As of September 2022, Planet Oat generated sales of over USD 44.9 million via on-trade and off-trade channels. Many off-trade channels have also launched oat milk under their private labels in the country. Private-labeled oat milk brands in the United States generated sales of over USD 3.62 million by mid-2022.
Understand The Key Trends Shaping This Market
