Market Trends of US Microwave Oven Industry
Increase in Urbanization Demands for Microwable Foods
As the number of women working increases, so does the need for ready-to-eat foods. Due to their hectic schedules, the demand for quick and easy meals is on the rise. The rapid growth of large-scale retail chains worldwide will also create lucrative opportunities for market participants. Several market participants are investing heavily in research and development (R&D) activities for developing freezing technology.
In addition, microwavable foods take less time to cook and can be cooked in a regular microwave oven. The demand for convenience foods has been on the rise in recent years due to the growing number of people living in urban areas. In addition, the number of nuclear families is on the rise, and the standard of living is on the rise. With more and more fast-food restaurants popping up in developing countries, it is no surprise that there's a lot of money to be made. In recent years, there has been a surge in demand for delicious food, and that has led to a surge in the sales of pre-packaged food products. Microwavable food manufacturers are providing delicious meals to consumers with little to no prep and cooking time. Today's consumers are constantly looking for healthier food options that are simple to prepare and delicious. Freezing helps keep nutrients in food products that are essential for the production of many vitamins and minerals in your body.
Smart Kitchen Appliances is Driving the Growth of the Market
The convenience and ease of use of smart kitchen appliances is one of the main reasons for the growth of the market. Today's smart kitchen appliances are simple and convenient to operate. They can be operated from anywhere with a single click on a smartphone using a mobile app that includes various recipes, user guides, shopping support, and controls. The featured mobile app connected to the smart kitchen appliances keeps the user informed about their appliances' activity status. Another important reason behind the growth of the demand for smart kitchen appliances is remote access. It allows the user to perform various tasks at the same time and also saves energy.
Kitchen appliances such as refrigerators, cooktops, coffee machines, microwaves, and wall ovens can be connected via Wi-Fi or Bluetooth connectivity and can be controlled via smartphones. The modern generation, especially millennials, are moving towards such kitchen appliances because of their hectic lifestyles and work schedules, as well as the ease of use and fast cooking ability of these appliances. Vendors like Robert Bosch, Samsung Electronics, etc., are constantly emphasizing providing fast, intelligent, easy-to-use, and convenient appliances. All these factors are expected to contribute to the market growth during the forecast period.
